# Lookport > Infrastructure for live entertainment. Technology, production and audience systems for artists, promoters and entertainment companies. Website languages: en, ar, bg, cs, da, de, el, es, et, fi, fr, ga, hi, hr, hu, it, ja, lb, lt, lv, ms, mt, nb, nl, pl, pt, pt-BR, ro, ru, sk, sl, sv, th, zh-Hans, zh-Hant. English uses root URLs; other languages use a BCP 47 prefix such as /it/ticketing. Localized HTML, canonical and hreflang links are generated for each page. Country and language are independent saved preferences, not a promise of payment-provider eligibility. Translations are initial machine drafts; English is the editorial reference. ## Pages - [Lookport — Entertainment infrastructure](https://lookport.live): Technology, production and audience solutions for live entertainment. Built for artists, promoters and entertainment companies. - [Ticketing, on your terms — Lookport](https://lookport.live/ticketing): Customisable ticketing for concerts, tours, festivals and live experiences. Direct Stripe payments, AI insights and a clear 6% platform commission. - [Live Technologies — Lookport](https://lookport.live/live): Live streaming, XR, immersive experiences and show technology for artists, promoters and brands. Explore Lookport projects and get a production quote. - [Audience Growth — Lookport](https://lookport.live/growth): Audience growth for artists and live entertainment. Music releases, tour marketing, paid media and ticket sales campaigns. - [About Lookport — Entertainment technology & production](https://lookport.live/about): Lookport builds the infrastructure that connects live entertainment with its audience. Technology, production and audience solutions. - [Get support — Lookport](https://lookport.live/support): Help with tickets, event setup, promoter accounts and new projects. Contact the Lookport team. - [Products & services — Lookport](https://lookport.live/products): Entertainment infrastructure across ticketing, live technologies and audience growth. - [Solutions for your event — Lookport](https://lookport.live/solutions): Explore ticketing around the way concerts, tours, festivals, venues and special experiences work. - [Explore Lookport Ticketing features — Lookport](https://lookport.live/features): From branded pages and ticket inventory to Stripe payments, audience insights and AI guidance. - [Projects — Lookport](https://lookport.live/projects): Explore Lookport work across entertainment technology, immersive experiences, production and ticketing. - [Resources for the work behind the show — Lookport](https://lookport.live/resources): Practical guides, platform comparisons, planning tools and insights for artists and event organisers. - [Compare ticketing platforms — Lookport](https://lookport.live/compare): Source-led comparisons and practical questions to help you choose the right setup for your event. - [Event planning tools — Lookport](https://lookport.live/tools): Explore ticket revenue, fees, break-even points and sales pacing with your own assumptions. - [Lookport insights — Lookport](https://lookport.live/insights): Ideas and updates across ticketing, live technologies and audience growth. - [Lookport pricing — Lookport](https://lookport.live/pricing): Lookport Ticketing has a standard 6% platform commission. Stripe processing fees are separate; Live Technologies and Audience Growth are scoped by project. - [Concert ticketing — Lookport](https://lookport.live/ticketing/concerts): Ticketing for concert promoters: branded event pages, standing or allocated seats, direct Stripe payments and campaign insights. - [Tour ticketing — Lookport](https://lookport.live/ticketing/tours): Ticketing for multi-city tours with a shared event workspace, local event pages, sales insights and consistent artist branding. - [Festival ticketing — Lookport](https://lookport.live/ticketing/festivals): Ticketing for festivals with multiple ticket types, staged releases, branded pages and clear admission choices. - [Comedy ticketing — Lookport](https://lookport.live/ticketing/comedy): Ticketing for comedy shows and series, with clear show times, allocated or open seating, mobile tickets and audience insights. - [Venue ticketing — Lookport](https://lookport.live/ticketing/venues): Ticketing for venues running seated shows, standing concerts and hybrid events under a consistent local brand. - [Club ticketing — Lookport](https://lookport.live/ticketing/clubs): Ticketing for clubs and nightlife promoters with mobile booking, timed releases, branded pages and event notifications. - [Ticketing for special events — Lookport](https://lookport.live/ticketing/special-events): Ticketing for exhibitions, immersive experiences, theatre and special events, with flexible admission choices and branded event pages. - [Tour management — Lookport](https://lookport.live/features/tour-management): A tour team needs both a view of the run and the detail behind each date. Lookport brings events and sales insights together, while each show retains its own audience, venue and ticket inventory. - [Seat maps & reserved seating — Lookport](https://lookport.live/features/seat-maps): Seating is part of the promise made to a ticket buyer. Lookport supports general admission, open seating and allocated seats so inventory can reflect the venue. - [VIP ticketing — Lookport](https://lookport.live/features/vip-ticketing): VIP is useful only when buyers understand what it includes. Use a distinct ticket type and describe its admission, timing and benefits in language the event team can deliver. - [Dynamic ticket pricing — Lookport](https://lookport.live/features/dynamic-pricing): Lookport combines flexible ticket types with demand-led pricing guidance. Your team controls commercial decisions, including how to use fixed prices, releases, donations and open-price tickets. - [Stripe payments for ticketing — Lookport](https://lookport.live/features/stripe-payments): Ticket payments go through the organiser’s own connected Stripe account. Lookport’s published platform commission is 6%; payment processing and payout timing follow the Stripe account’s terms. - [Ticket sales analytics — Lookport](https://lookport.live/features/analytics): Sales figures become useful when they are connected to time, audience and campaign activity. Lookport brings sales trends and event context together to help teams decide what to do next. - [Promoter dashboard — Lookport](https://lookport.live/features/promoter-dashboard): Lookport gives promoters an operating home for events, audiences and sales insights. The goal is to keep event decisions connected as a programme or tour grows. - [AI for event ticketing — Lookport](https://lookport.live/features/ai): Lookport’s AI helps with event-page content, demand forecasts, marketing recommendations and pricing decisions. It uses event context and sales trends to support the promoter’s judgement. - [Custom ticketing & branding — Lookport](https://lookport.live/features/custom-branding): A fully customisable ticketing experience. Make every touchpoint feel like you, from the first impression to the final checkout. - [Custom domains for ticketing — Lookport](https://lookport.live/features/custom-domains): Your event page, your checkout, your domain. Keep your visual identity at every step of the ticket journey. - [Ticketing marketing integrations — Lookport](https://lookport.live/features/marketing-integrations): SEO, Google Analytics, advertising pixels and server-side conversions. Connect campaign data with your ticket sales in one workspace. - [Mobile wallet tickets — Lookport](https://lookport.live/features/wallet-tickets): A ticket in their Wallet. The essentials at their fingertips. A smoother arrival for everyone. - [Online & hybrid ticketing — Lookport](https://lookport.live/features/online-ticketing): Sell a separate online ticket and bring your live stream to the fans who can’t be there. - [Shopify & event merchandise — Lookport](https://lookport.live/features/merchandise): Grow revenue beyond admission. Sell merchandise, meet & greets and extra experiences alongside your tickets. - [Event sales notifications — Lookport](https://lookport.live/features/event-notifications): Sales and event updates online, in Telegram and in WhatsApp. Stay close to the numbers, even when you’re on the move. - [Meet-and-greet ticketing — Lookport](https://lookport.live/features/meet-and-greet): Sell artist access with dedicated time slots and a separate access check. Keep the premium experience organised alongside the main event. - [Audience CRM, customer data & campaigns — Lookport](https://lookport.live/features/customer-data): Manage buyer profiles, purchase history, interests and tags in Lookport. Build audience segments and use them for relevant communication campaigns, with exports for your wider workflow. - [Ticket discount codes — Lookport](https://lookport.live/features/discount-codes): Create promotional codes with limits by validity period, number of uses and ticket type. Keep each offer aligned with the campaign it supports. - [Ticket scanning & admission — Lookport](https://lookport.live/features/ticket-scanning): Scan tickets in the Lookport system to check admission at the event. Bring the ticket inventory and the practical arrival process into the same plan. - [Organiser-defined refund policies — Lookport](https://lookport.live/features/refunds): The organiser sets the event refund policy. Make those terms clear before purchase and give ticket buyers a direct route to the organiser for event-specific refund questions. - [Run events from your AI agent — Lookport](https://lookport.live/features/ai-agents): Connect OpenAI, Claude or Gemini through Lookport skills and MCP servers. Create events, retrieve ticket analytics and manage your workflow from the assistant you already use. - [Event budgets, cost tracking & P&L — Lookport](https://lookport.live/features/event-finances): Enter event costs, build financial models before launch and review event profit and loss alongside ticket sales in Lookport Ticketing. - [How to sell tickets for a concert — Lookport](https://lookport.live/resources/guides/how-to-sell-tickets-for-a-concert): A practical concert launch plan: define the offer, prepare the event page, connect payments and measure the campaign. - [How to price concert tickets — Lookport](https://lookport.live/resources/guides/how-to-price-concert-tickets): Build a ticket price around costs, realistic attendance and a clear offer, then test your assumptions before going on sale. - [How to sell tickets for a European tour — Lookport](https://lookport.live/resources/guides/how-to-sell-tickets-for-a-european-tour): A planning guide for multi-city sales: local event detail, currencies, campaign naming and comparisons across the run. - [How to create VIP ticket packages — Lookport](https://lookport.live/resources/guides/how-to-create-vip-ticket-packages): Define a premium offer that fans understand and the event team can deliver, with clear capacity, access and fulfilment. - [How to choose a ticketing platform — Lookport](https://lookport.live/resources/guides/how-to-choose-a-ticketing-platform): Compare ticketing platforms by event fit, total fees, payment flow, audience tools and the work your team needs to do. - [Connecting the live experience — Lookport](https://lookport.live/insights/connecting-the-live-experience): How Lookport connects Ticketing, Live Technologies and Audience Growth around the audience experience. - [Ticket revenue calculator — Lookport](https://lookport.live/tools/ticket-revenue-calculator): Estimate ticket revenue, platform commission and contribution before fixed event costs. - [Concert Profit & Tour Budget Calculator | Show Break-Even — Lookport](https://lookport.live/tools/tour-break-even-calculator): Calculate concert profit, event costs and break-even ticket sales. Build a show or tour budget with VAT, ticket categories and merchandise. Free online worksheet. - [Ticketing fee calculator — Lookport](https://lookport.live/tools/ticketing-fee-calculator): Estimate the 6% Lookport platform commission and add your own payment-processing assumptions. - [Ticket sales pacing calculator — Lookport](https://lookport.live/tools/sales-pacing-calculator): Compare tickets sold with a sales target and the number of days remaining before the event. - [Lookport vs Eventbrite — Lookport](https://lookport.live/compare/eventbrite): Compare Lookport and Eventbrite for concert promotion: event discovery, branding, payments, seating and the questions to ask before choosing. - [Lookport vs Ticket Tailor — Lookport](https://lookport.live/compare/ticket-tailor): Compare Lookport and Ticket Tailor: percentage versus ticket-credit fees, payment processors, reserved seating and event workflow. - [Lookport vs DICE — Lookport](https://lookport.live/compare/dice): A source-led Lookport and DICE comparison for live events, focusing on commercial terms, ticket allocation and event-data questions. - [Broadcasting & live streaming — Lookport](https://lookport.live/live/broadcast-streaming): Take the energy of the room to an audience watching anywhere. We connect multicamera production, live capture and digital delivery around the show. - [XR & virtual worlds — Lookport](https://lookport.live/live/xr-virtual-worlds): Put the performance inside a world of its own. Mixed reality, virtual scenery and creative technology open up new ways to tell the story. - [Immersive experiences — Lookport](https://lookport.live/live/immersive-experiences): Give audiences a different perspective, from 360° VR broadcasts to large-format spaces they can step into and interact with. - [Hybrid & virtual events — Lookport](https://lookport.live/live/hybrid-events): Bring the room and the remote audience into the same experience. Build participation into the event, wherever people are watching. - [Live event production — Lookport](https://lookport.live/live/show-direction): Connect the creative idea with the technical plan. We work with artist teams, promoters and brands on the direction and delivery of live experiences. - [Film & content production — Lookport](https://lookport.live/live/film-content): Turn an idea or a live moment into content people can return to. Create for the screen, the campaign and the audience beyond the event. - [Technical & creative coordination — Lookport](https://lookport.live/live/technical-creative-coordination): Connect artists, venues, suppliers and creative teams around one production plan. We coordinate the people, technical requirements and show cues that bring an event together. - [Tour & event marketing — Lookport](https://lookport.live/growth/tour-marketing): Plan concert and tour campaigns across markets, from discovery through to booking. Connect the artist story, local audience and ticket journey. - [Music release campaigns — Lookport](https://lookport.live/growth/music-release-campaigns): Digital music promotion and audience development for artists. Plan the release story and the channels that connect it with listeners. - [Paid media for entertainment — Lookport](https://lookport.live/growth/paid-media): Audience targeting, creative and paid-media delivery for live entertainment. Connect campaign decisions with the goal of the release, show or tour. - [Madonna / Outernet — Lookport](https://lookport.live/projects/madonna-outernet): Turn an artist celebration into an experience shaped by the fans. - [Antarctica: The Melting Silence — Lookport](https://lookport.live/projects/antarctica-the-melting-silence): Bring the beauty and fragility of Antarctica into the heart of London. - [Only One Antarctica — Lookport](https://lookport.live/projects/only-one-antarctica): Bring an international music marathon into a world shaped by mixed reality. - [iamnotshane — Lookport](https://lookport.live/projects/iamnotshane): Build a visual world around an artist’s music, and bring it to the stage. - [Lookport Ticketing — Lookport](https://lookport.live/projects/lookport-ticketing): Build ticketing around the way promoters actually work. ## Product facts - Lookport Ticketing platform commission: 6%. Stripe processing fees apply separately. - Ticket payments go through the organiser's own Stripe account. Provider eligibility and payout terms apply. - AI forecasts are estimates; organisers control commercial decisions. - Product illustrations use example data. - Enquiries: promoters@lookport.live. Live Technologies quotes: sales@lookport.live. Ticket support: support@lookport.live. - No guaranteed campaign results or invented performance metrics are claimed. ## Lookport — Entertainment infrastructure URL: https://lookport.live FOR THE PEOPLE BEHIND THE MOMENT Infrastructure for live entertainment Lookport builds technology, production and audience systems for artists, promoters and entertainment companies. EXPLORE LOOKPORT BUILT AROUND YOUR EVENTENTERTAINMENT INFRASTRUCTURE From the first ideato the final encore Technology, production and audience solutions.Three connected ways to move entertainment forward. 01 / TECHNOLOGYTicketing Technology for selling and managing access to live experiences. Explore LIVE / CONNECTED02 / LIVE TECHNOLOGIESLive Technologies Creative technology for broadcasts, immersive experiences and live shows. Explore FIND YOURPEOPLE.03 / AUDIENCEAudience Growth Digital campaigns that grow audiences, streams and ticket sales. Explore SELECTED WORK Ideas made realExperiences that stay 1 / 5C’MON MEET ME ON THE DANCEFLOORMadonna / Outernet Turn an artist celebration into an experience shaped by the fans. Experiences / Live TechnologiesA WORLD WORTH PROTECTINGAntarctica: The Melting Silence Bring the beauty and fragility of Antarctica into the heart of London. Experiences / Live TechnologiesFilm previewA PERFORMANCE IN ANOTHER WORLDOnly One Antarctica Bring an international music marathon into a world shaped by mixed reality. Live Technologies / ExperiencesMAYBE MY SOULMATE DIED — THE TOURiamnotshane Build a visual world around an artist’s music, and bring it to the stage. Live TechnologiesKARTOZAMUSIC. MEET YOUR NEXT AUDIENCE.Kartoza Bring music and its audience closer together. Audience GrowthTHIS IS WHAT IT’S ALL FOR. The lightsThe crowdThe connection BUILT FOR LIVE. FELT BY EVERYONE. ## Ticketing, on your terms — Lookport URL: https://lookport.live/ticketing LOOKPORT / TICKETING Big nightsYour rules You know how to put on a show.We know what it takes to sell it. Fully customisable ticketing, direct Stripe payments and AI-powered insights. Built around the way promoters actually work. Explore the platform Your brand Your payments Your controlEVERY SALE. STRAIGHT TO YOU.Your Stripe account From idea to event in 3 minutes.YOUR NEXT GREAT NIGHT STARTS HERE. The platformEvent formatsHow it worksPricingFAQsSign inLESS FRICTION. MORE FULL ROOMS. Built for the workbehind the applause You’re managing the artist, the venue and a hundred moving parts. Your ticketing should bring things together. YOUR MONEY. YOUR STRIPE ACCOUNT. Own the funds from the first sale Connect your Stripe account and receive ticket payments directly. Keep the connection with your revenue as direct as the connection with your fans. Ticket salestripeYour accountDirect payments. Clear control.Connected to your Stripe accountINTELLIGENCE THAT MOVES YOU FORWARD AI forecasts & marketing insights Turn sales signals into your next move. AI helps shape your event page, forecast demand and find the right moment to promote. Ticket revenue+18.8%£24,850.00AI demand forecastSales trends, pricing & marketing↗READY FOR PROFESSIONAL PROMOTION Marketing-ready from day one SEO, Google Analytics, advertising pixels and server-side conversions. Connect campaign data with your ticket sales in one workspace. ONE CONNECTED WORKSPACEExample workflowUTMMetaGoogle TagLookportEvery campaign has a sourceKeep artist links, venue partners and paid campaigns identifiable with UTM tags. One naming system across your promotionEVERY COST. EVERY TICKET. Event budgets, costs & P&L All your event finances in one view. Enter costs, model the show before launch and track profit alongside ticket sales. AFTER HOURS / EVENT FINANCESLive overviewNet revenue£18,200Event costs£12,400Estimated profit£5,800 ↗Artist & hospitality £6,700Venue & production £4,500Marketing & other £1,200Costs. Revenue. One clear picture. YOUR NAME ON THE DOOR Your brand, your domain Your event page, your checkout, your domain. Keep your visual identity at every step of the ticket journey. tickets.yourbrand.com YOUR BRAND PRESENTSTHE NIGHTIS YOURS.Your event. Your checkout.General admission · 2 ticketsYour colours. Your identity.YOUR AUDIENCE. YOUR RELATIONSHIP. Audience CRM & campaigns Know the people behind every ticket. Manage buyer profiles, add interests and tags, build segments and send campaigns to the right audience. JDJamie D.3 events · 6 ticketsLive musicVIPReturning fanAudience segmentReady for the next show248 contacts Your next campaign starts here.YOUR AGENT. YOUR EVENT WORKSPACE. Coming soonRun events from your AI agent Connect OpenAI, Claude or Gemini through Lookport skills and MCP servers. Create events, retrieve ticket analytics and manage your workflow from the assistant you already use. OpenAIClaudeGeminiShow ticket sales for the tourLookportMCPLondon 526 / 810Berlin 421 / 750Amsterdam 317 / 480EVERY KIND OF CROWD From small clubs to stadiums Allocated seats, general admission or a mix of both. Shape ticketing for an intimate club, a theatre or a stadium. Allocated seatingGeneral admissionMORE WAYS TO SAY “I’M IN” Dynamic pricing & ticket types Early birds. VIPs. Open prices. Donations. Dynamic pricing. Give every audience the right way in. Early bird£25 Sold outGeneral admission£35 On salePay what you feel£ your priceFROM CHECKOUT TO THE FRONT ROW Mobile wallet tickets A ticket in their Wallet. The essentials at their fingertips. A smoother arrival for everyone. Apple WalletSTAY IN THE LOOP WhatsApp & Telegram sales alerts Sales and event updates online, in Telegram and in WhatsApp. Stay close to the numbers, even when you’re on the move. WhatsAppTelegramYou just made a sale.General admission · 2 tickets +£90One less thing to worry about.THE ROOM IS JUST THE BEGINNING Ticketed live streaming Sell a separate online ticket and bring your live stream to the fans who can’t be there. LIVEOnline accessOne show. Two ways to be there.MORE THAN A TICKET Merch, meet & greets and more Grow revenue beyond admission. Sell merchandise, meet & greets and extra experiences alongside your tickets. TAKE THE SHOW HOMEMerchandiseMAKE IT PERSONALMeet & greet Product illustrations show example event data. MADE FOR YOUR KIND OF LIVE Ticketing for every format From the first club show to the final night of a tour. Your format sets the stage. FROM INTIMATE TO ICONIC Concerts A standing-room club night. A seated concert. An arena with room for both. Shape ticketing around the performance, the venue and the people coming to see it. Standing & seatedTicket releasesVIP & premiumLOOKPORT / CONCERTSAFTERHOURS. LONDON · 24 OCTGENERAL ADMISSION / VIPONE NIGHT. ALL THE FEELINGS.ONE TOUR. ONE CONNECTED VIEW. Tours Built for the whole tour, not just one date. Bring your cities, venues and event pages together. Follow sales stop by stop and take what works into the next market. Multiple cities & datesSales by tour stopOne place to manageLOOKPORT / TOURS Four cities. One tour. YOUR NEXT CHAPTER. EVERY CITY.BIG CROWDS. BIG POSSIBILITIES. Festivals From a one-day gathering to a weekend worth travelling for. Bring day tickets, full-festival passes, VIP options and phased releases into one event experience. Day & weekend passesPhased releasesVIP ticket optionsLOOKPORT / FESTIVALS ALLTOGETHERALL WEEKEND. WEEKEND PASS MORE THAN A LINE-UP. A WORLD.MAKE ROOM FOR DISCOVERY Exhibitions Art, culture and ideas deserve a considered welcome. Create a branded booking experience, organise admission options and keep a clear view of capacity. Admission optionsCapacity managementYour own brandingLOOKPORT / EXHIBITIONSA NEWPERSPECTIVE.A DIFFERENT WAY OF SEEING.EXPERIENCES WITHOUT A SCRIPT Immersive The experience begins before guests arrive. Make the ticket page part of your world, with flexible ticket types and capacity tailored to the format. Branded experiencesFlexible ticket typesLimited capacitiesLOOKPORT / IMMERSIVEENTERTHE UNEXPECTED.SOME THINGS HAVE TO BE FELT.EVERY SEAT HAS A STORY Theatre Give every performance the right setup. Offer allocated seats, clear ticket categories and a booking experience that feels like an extension of your theatre. Allocated seatsTicket categoriesMultiple performancesLOOKPORT / THEATRETHE STAGEROW D · SEATS 5–6THE NIGHT BELONGS TO THE STAGE.YOUR NEXT EVENT STARTS HERE From “what if”to on sale 01 Make it yours Add your event, branding and ticket types. Make the page feel like the show. 02 Connect your world Link Stripe, your domain and your promotion tools. Keep everything working together. 03 Open the doors Go on sale. Follow demand, learn from AI insights and keep your team in the loop. 6%Platform commissionONE RATE. EVERY EVENT. Clear ticketing costs Ticket payments go directly to your Stripe account. A fixed 6% Lookport commission keeps your platform costs easy to plan. Stripe processing fees apply separately.PART OF THE LOOKPORT STORY Ideas made realExperiences that stay Selected artists and projects across Lookport. 1 / 5C’MON MEET ME ON THE DANCEFLOORMadonna / Outernet Turn an artist celebration into an experience shaped by the fans. Experiences / Live TechnologiesA WORLD WORTH PROTECTINGAntarctica: The Melting Silence Bring the beauty and fragility of Antarctica into the heart of London. Experiences / Live TechnologiesFilm previewA PERFORMANCE IN ANOTHER WORLDOnly One Antarctica Bring an international music marathon into a world shaped by mixed reality. Live Technologies / ExperiencesMAYBE MY SOULMATE DIED — THE TOURiamnotshane Build a visual world around an artist’s music, and bring it to the stage. Live TechnologiesKARTOZAMUSIC. MEET YOUR NEXT AUDIENCE.Kartoza Bring music and its audience closer together. Audience GrowthBEFORE THE LIGHTS GO UP Good questionsStraight answers Can we use our own brand and domain? Yes. Customise the event experience with your own visual identity and domain. Ticket types, releases and event content can be tailored to your show. Where does the ticket money go? Connect your own Stripe account to receive ticket payments directly. Stripe controls payment processing, verification and payout timing according to your account and country. How quickly can we launch? With your account and payment setup ready, you can create an event in as little as three minutes. More complex seating, domains and integrations can take additional setup. Can we sell seated, standing and online tickets? Yes. Set up general admission, allocated seats and online access as appropriate for your event. You can offer separate physical and streaming ticket types. Does AI change our prices automatically? AI provides demand, marketing and pricing guidance. Your team stays in control of the commercial decisions and how dynamic pricing is applied. What does it cost? The current published platform commission is 6%. Stripe processing fees are separate. Talk to the team about your event, fee presentation and any streaming or integration requirements. ## Live Technologies — Lookport URL: https://lookport.live/live LOOKPORT / LIVE TECHNOLOGIES Live productionBroadcast, XR & immersive Creative technology for live entertainment. We bring broadcasts, virtual worlds and immersive experiences to life — for artists, promoters and brands. LOOKPORT IN MOTIONSELECTED HIGHLIGHTSMade to be felt. Live shows. Virtual worlds. Real connection.CLIENTS & PRODUCTION PARTNERS LIVE TECHNOLOGY SERVICES Production, streamingand immersive experiences From the first creative conversation to the final frame. Choose the expertise your project needs, or bring it all together. 01Broadcasting & live streaming Take the energy of the room to an audience watching anywhere. We connect multicamera production, live capture and digital delivery around the show. Concerts & festival broadcasts Interactive live streams Remote production & live capture Explore this service 02XR & virtual worlds Put the performance inside a world of its own. Mixed reality, virtual scenery and creative technology open up new ways to tell the story. Mixed reality (XR) Virtual sets & AI-generated visuals Holographic show concepts Explore this service 03Immersive experiences Give audiences a different perspective, from 360° VR broadcasts to large-format spaces they can step into and interact with. 360° VR video & streaming Interactive installations Large-format & spatial experiences Explore this service 04Hybrid & virtual events Bring the room and the remote audience into the same experience. Build participation into the event, wherever people are watching. Hybrid & virtual events Virtual audiences Live audience interaction Explore this service 05Live event production Connect the creative idea with the technical plan. We work with artist teams, promoters and brands on the direction and delivery of live experiences. Event production & direction Tour visuals & show integration Technical planning & rehearsals Explore this service 06Film & content production Turn an idea or a live moment into content people can return to. Create for the screen, the campaign and the audience beyond the event. Music videos & performance films Podcasts & YouTube shows Brand & corporate films Explore this service 07Technical & creative coordination Connect artists, venues, suppliers and creative teams around one production plan. We coordinate the people, technical requirements and show cues that bring an event together. Creative and technical briefs Crew, venue and supplier coordination Rehearsals, schedules and show calling Explore this service THE PERSON BEHIND THE PRODUCTION Alex Wolf Founder · Show director · Producer Alex brings creative direction and technical production into the same conversation. His work spans live shows, immersive installations, mixed-reality performances and broadcasts — connecting the idea on paper with the experience in the room. At Lookport, that approach runs through the production: the visual world, the technology, the team and the audience. Explore the shared projects below, or visit Alex’s personal portfolio for a wider view of his work. About Alex ↗Press ↗Instagram ↗YouTube ↗IDEAS, OUT IN THE WORLD. Selected live projects From an artist’s visual world to a space shaped by its audience. A selection of Lookport projects. C’MON MEET ME ON THE DANCEFLOORMadonna / Outernet Experiences / Live TechnologiesA WORLD WORTH PROTECTINGAntarctica: The Melting Silence Experiences / Live TechnologiesFilm previewA PERFORMANCE IN ANOTHER WORLDOnly One Antarctica Live Technologies / ExperiencesMAYBE MY SOULMATE DIED — THE TOURiamnotshane Live TechnologiesBEHIND THE MOMENT Welcome backstage The people, the preparation and the experiments that make a live experience possible. Step inside a few of our productions. On set. At rehearsal. Behind the live show. IAMNOTSHANE / LONDON01Before the lights go up The cameras, the crew, the final checks. A look behind the performance at HERE at Outernet, where the tour’s visual world met a live audience. Explore ONLY ONE ANTARCTICA / LONDON02Keep calm. Do the show A virtual world needs a very real team. Behind the scenes of a mixed-reality music production starring Jess Glynne. Explore IAMNOTSHANE / SHOW VISUALS03A world made for the music Starting with the songs and the story, the team developed AI-generated graphics to become part of the show’s visual language. Explore LIGHTING / HYBRID SHOW04Lighting the live moment Lighting checks, camera positions and the final cues before a hybrid show goes live. Explore WMG / FILM & STREAMING05Between the takes On set for music videos and live streaming: a production moment from the Lookport archive. Explore HTC / SHOW DIRECTION06The final rehearsal Show direction and broadcasting for HTC. Bringing the lighting, effects and live cues together before the audience arrives. Explore PART OF SOMETHING BIGGER The show. The ticketThe audience Connect your production with Lookport Ticketing and Audience Growth. From discovering the event to joining the live stream, build the whole audience journey. Explore Ticketing Explore Audience Growth BEFORE WE GO LIVE A few useful answers What can Lookport deliver for a live project? We bring together broadcast and streaming, XR, immersive experiences, show direction and content production. The scope is built around your event, audience and creative brief. Can you work with our artist team or existing production crew? Yes. We can collaborate on a defined part of the show or bring several production disciplines together. Tell us which teams, venues and technical partners are already involved. Can an in-person event also be streamed or ticketed online? Yes. We can plan the broadcast alongside the live show. Lookport Ticketing can support separately ticketed online access, so the audience journey is considered alongside the production. What should I include when requesting a quote? Share the event or project, approximate dates, location, audience and the kind of experience you want to create. A creative brief, technical requirements and an indicative budget help us define a useful scope. ## Audience Growth — Lookport URL: https://lookport.live/growth LOOKPORT / AUDIENCE GROWTH Great work deserves a bigger audience Audience growth for artists and live entertainment. Turn attention into connection A release, a tour, a moment people should be part of. We build digital campaigns around entertainment audiences, connecting creative ideas with the channels that move listeners, fans and ticket buyers. Live event activation Live performances and artist events Technical production with the Live Technologies team Event planning and creative coordination Live & Tour Marketing Concert and event campaigns Tour promotion across markets Audience journeys from discovery to booking Music Release Campaigns Digital music promotion Release campaign planning Audience development for artists Paid Media Meta, Google & TikTok Audience targeting and campaign delivery Performance-led optimisation Ticket Sales Growth Campaigns built around ticket sales Conversion-focused creative Sales and campaign measurement Creative Campaigns Digital creative & social content Special promotion mechanics Ideas that give fans a reason to engage ## About Lookport — Entertainment technology & production URL: https://lookport.live/about LOOKPORT / ABOUT The infrastructurebehind the experience Lookport is an entertainment technology and production company building the infrastructure that connects live entertainment with its audience. OUR STORY Technology witha human purpose Lookport’s story began with making live experiences accessible beyond the room. That ambition continues through connected ticketing, live production and audience growth. From remote performances connecting musicians across continents to immersive projects at Outernet London, we bring creative direction and technology into the same conversation. ENTERTAINMENT INFRASTRUCTURE From the first ideato the final encore Technology, production and audience solutions.Three connected ways to move entertainment forward. 01 / TECHNOLOGYTicketing Technology for selling and managing access to live experiences. Explore LIVE / CONNECTED02 / LIVE TECHNOLOGIESLive Technologies Creative technology for broadcasts, immersive experiences and live shows. Explore FIND YOURPEOPLE.03 / AUDIENCEAudience Growth Digital campaigns that grow audiences, streams and ticket sales. Explore THE PEOPLE BEHIND THE MOMENT Creative mindsConnected expertise Producers, technologists and audience specialists, working together around the project. AWAlex Wolf Founder / Creative Director Connect with Alex IN GOOD COMPANY.Selected artists, partners & projects. MADONNATHIRTY SECONDSTO MARSStanfordGreenpeaceOUTERNET ## Get support — Lookport URL: https://lookport.live/support LOOKPORT / SUPPORT We’re here to help Find the right next step for your ticket, event or project. Tickets & bookings For an event change, cancellation or refund request, contact the organiser named in your booking confirmation. They manage the event and its ticket policies. For technical help accessing your ticket, email support@lookport.live. Include the event name and booking email. Never send card details or passwords. Get ticket support ↗Promoters & event teams Need help with your event setup, ticket types, Stripe connection or access control? Tell us which event you are working on and what you need to do. Sign in to your account ↗A new project? Talk to us about ticketing, live production, interactive experiences or audience growth. Explore ticketing FAQs → ## Products & services — Lookport URL: https://lookport.live/products LOOKPORT / hub Products & services Entertainment infrastructure across ticketing, live technologies and audience growth. ## Solutions for your event — Lookport URL: https://lookport.live/solutions LOOKPORT / hub Solutions for your event Explore ticketing around the way concerts, tours, festivals, venues and special experiences work. ## Explore Lookport Ticketing features — Lookport URL: https://lookport.live/features LOOKPORT / hub Explore Lookport Ticketing features From branded pages and ticket inventory to Stripe payments, audience insights and AI guidance. ## Projects — Lookport URL: https://lookport.live/projects LOOKPORT / hub Projects Explore Lookport work across entertainment technology, immersive experiences, production and ticketing. 5 projects Experiences / Live Technologies Madonna / Outernet Turn an artist celebration into an experience shaped by the fans. Explore the projectClose story THE APPROACH Created and directed by Lookport in collaboration with Outernet London, the installation brings music, visual storytelling and audience participation to a 360-degree digital environment. Visitors could contribute personal messages and photographs, making their connection with Madonna part of the experience. Creative direction Interactive installation Large-format storytelling Read the full project Promotional portrait: Rafael PavarottiExperiences / Live Technologies Antarctica: The Melting Silence Bring the beauty and fragility of Antarctica into the heart of London. Explore the projectClose story THE APPROACH Directed by Lookport founder Alex Wolf, the installation transforms Outernet’s wraparound screens into an Antarctic environment, connecting technology and environmental storytelling. The experience invites audiences to take action for the protection of the Southern Ocean. Immersive storytelling Creative direction Large-format experience Read the full project Project imagery courtesy of Outernet LondonLive Technologies / Experiences Only One Antarctica Bring an international music marathon into a world shaped by mixed reality. Explore the projectClose story THE APPROACH For Only One Antarctica, Lookport brought XR and live performance together in a production starring Jess Glynne. Virtual environments became part of the performance, extending the creative possibilities of a live broadcast. A music-led experience connecting live performance with an Antarctic visual world. Mixed reality (XR) Live streaming Virtual environments Read the full project Live Technologies iamnotshane Build a visual world around an artist’s music, and bring it to the stage. Explore the projectClose story THE APPROACH Working with iamnotshane’s team, Lookport brought together show direction, lighting, effects, sound and streaming. AI-generated graphics were developed around the music and the story of the show. The June 2023 tour included Huxleys Neue Welt in Berlin and HERE at Outernet in London, with live performance and digital scenery conceived as one experience. AI-generated show visuals Show direction Live production & streaming Read the full project Ticketing Lookport Ticketing Build ticketing around the way promoters actually work. Explore the projectClose story THE APPROACH Customisable event pages, direct Stripe payments and event intelligence in one platform, with a standard 6% commission. An operating home for concerts, tours, festivals and live experiences. Ticketing technology Event commerce Audience intelligence Read the full project ## Resources for the work behind the show — Lookport URL: https://lookport.live/resources LOOKPORT / hub Resources for the work behind the show Practical guides, platform comparisons, planning tools and insights for artists and event organisers. ## Compare ticketing platforms — Lookport URL: https://lookport.live/compare LOOKPORT / hub Compare ticketing platforms Source-led comparisons and practical questions to help you choose the right setup for your event. ## Event planning tools — Lookport URL: https://lookport.live/tools LOOKPORT / hub Event planning tools Explore ticket revenue, fees, break-even points and sales pacing with your own assumptions. ## Lookport insights — Lookport URL: https://lookport.live/insights LOOKPORT / hub Lookport insights Ideas and updates across ticketing, live technologies and audience growth. ## Lookport pricing — Lookport URL: https://lookport.live/pricing LOOKPORT / pricing Clear ticketing. A clear platform rate Lookport Ticketing has a standard 6% platform commission. Stripe processing fees are separate; Live Technologies and Audience Growth are scoped by project. Ticketing: 6% platform commission The published Lookport Ticketing platform commission is 6%. Ticket payments go through your connected Stripe account. Confirm fee presentation, processing costs and any additional event requirements before launch. Payment processing is separate Stripe processing fees and payout schedules depend on your account, country and transaction. The platform rate alone is not the complete event cost. Use the fee calculator with your own processor assumptions. Production and campaigns Live Technologies and Audience Growth are scoped around the project. Share the venue, dates, audience, creative ambition and requirements so the team can prepare a relevant quote. ## Concert ticketing — Lookport URL: https://lookport.live/ticketing/concerts LOOKPORT / solution Sell the night. Keep your identity Ticketing for concert promoters: branded event pages, standing or allocated seats, direct Stripe payments and campaign insights. Built around your event A concert has a short window to turn attention into attendance. Put the artist, date, venue and ticket choices in front of fans, then keep the purchase journey recognisable on mobile. Build the inventory around the room Separate standing admission, allocated seats and VIP ticket types. Explain what each ticket includes and keep capacity aligned with the venue before opening sales. Connect the announcement to the sale Use your own domain and campaign tags across artist announcements, venue channels and paid promotion. Follow sales trends before deciding whether to change the next release. A practical planning example For a single headline show, prepare a general admission release and a limited VIP tier. Compare campaign traffic with ticket sales; a sold-out illustration is not a promise of demand. ## Tour ticketing — Lookport URL: https://lookport.live/ticketing/tours LOOKPORT / solution One tour. Many local audiences Ticketing for multi-city tours with a shared event workspace, local event pages, sales insights and consistent artist branding. Built around your event A tour is a series of local decisions. Different rooms, dates and audiences need their own ticket inventory, while the artist team needs a consistent view of the whole run. Plan each stop, then compare the run Keep the venue, date, capacity and release plan explicit for every event. Compare sales trends between stops before shifting promotional attention or opening another ticket tier. Keep local details visible Prepare event copy for each market and confirm the Stripe account, currency and payout requirements. Website language, payment eligibility and artist settlements are separate decisions. A practical planning example For a five-city run, start with one event per stop and a consistent naming system. Review each city at the same number of days before the show, rather than comparing raw sales alone. ## Festival ticketing — Lookport URL: https://lookport.live/ticketing/festivals LOOKPORT / solution A whole world behind one ticket Ticketing for festivals with multiple ticket types, staged releases, branded pages and clear admission choices. Built around your event Festival buyers need to understand the experience before choosing a pass. Dates, access, entry conditions and the difference between ticket tiers should be visible before checkout. Make the pass structure clear Build ticket types around the access you are actually selling. Describe day admission, full-event access or VIP benefits precisely, and confirm any shared-capacity or re-entry rules with the team. Plan the release calendar Use fixed prices and staged releases to make the sales plan understandable. Review demand and campaign performance before changing the next release; communicate changes consistently. A practical planning example An independent weekend festival can explain its weekend and premium tickets on one branded event page. Camping, re-entry and wristband workflows should be agreed before they are advertised. ## Comedy ticketing — Lookport URL: https://lookport.live/ticketing/comedy LOOKPORT / solution Make booking the easy part Ticketing for comedy shows and series, with clear show times, allocated or open seating, mobile tickets and audience insights. Built around your event Comedy audiences often choose between several dates or shows in the same room. Clear start times, seating information and age guidance reduce uncertainty before a buyer commits. Separate the performances Give each performance a clear date and admission description. Use allocated seating where the venue needs assigned places, or explain open seating when guests choose on arrival. Learn across the series Compare sales across your programme and label campaigns consistently. Distinguish a performer’s audience from a venue campaign when assessing what brought people to the show. A practical planning example For an early and a late performance, create clearly named events and check that confirmation copy identifies the correct show. Plan the door process with the venue rather than assuming tickets are interchangeable. ## Venue ticketing — Lookport URL: https://lookport.live/ticketing/venues LOOKPORT / solution One venue. A programme of possibilities Ticketing for venues running seated shows, standing concerts and hybrid events under a consistent local brand. Built around your event A venue’s ticketing needs to reflect the room and its changing programme. The same audience may come for a standing show one week and a reserved-seat performance the next. Match the configuration to the event Define the inventory for each room layout. Confirm seat plans, accessible spaces and any reserved sections as part of setup, before selling tickets against that configuration. Give the programme a consistent home Keep event pages on your domain and connect campaign tracking across the programme. A recognisable booking journey helps audiences move from discovery to choosing a show. A practical planning example A venue alternating concerts and seated performances can use different ticket inventories while keeping one visual identity. Discuss team access and settlement responsibilities for visiting promoters during onboarding. ## Club ticketing — Lookport URL: https://lookport.live/ticketing/clubs LOOKPORT / solution Built around the next night out Ticketing for clubs and nightlife promoters with mobile booking, timed releases, branded pages and event notifications. Built around your event Club promotion happens across artist posts, social campaigns and repeat audiences. The booking page needs to be quick to understand, with a clear date, entry conditions and ticket release. Keep the offer readable on mobile Show the line-up, venue, timings and entry conditions together. Use distinct ticket types for the releases you intend to sell and explain any difference in access. Stay close to the night’s sales Follow availability and sales through the dashboard and event alerts. Use the same campaign naming pattern each week so comparisons remain useful. A practical planning example For a recurring club night, compare releases at similar points in the sales window. An early-bird price is a commercial choice; it should not imply priority entry unless that is part of the actual offer. ## Ticketing for special events — Lookport URL: https://lookport.live/ticketing/special-events LOOKPORT / solution For experiences that do not fit a box Ticketing for exhibitions, immersive experiences, theatre and special events, with flexible admission choices and branded event pages. Built around your event An exhibition, immersive performance or one-off experience needs ticket copy that explains what the audience will do, where they will go and which access they are buying. Start with the visitor journey Describe the meeting point, duration, access and practical requirements. Use clear ticket types and confirm session, timed-entry or multi-space rules before publishing them. Connect physical and online access Where the experience includes a live stream, sell online access separately from in-person admission. Make the difference visible on the page and in the ticket description. A practical planning example A theatre performance with a paid online broadcast needs two clearly described access options. A timed exhibition may require additional setup; confirm the scheduling workflow before putting slots on sale. ## Tour management — Lookport URL: https://lookport.live/features/tour-management LOOKPORT / feature Tour management A tour team needs both a view of the run and the detail behind each date. Lookport brings events and sales insights together, while each show retains its own audience, venue and ticket inventory. LondonBerlinParisAcross borders.4,280United Kingdomevent followersProduct illustration with example event data. One tour, independent dates A tour is a connected programme, but each stop has its own room size, ticket mix and time on sale. Keep those differences visible. A sold-out small room and a half-full arena can represent very different opportunities even when they have sold the same number of tickets. Use the tour view to decide where to investigate, then open the individual event to review its inventory and audience. This keeps a decision about one city from becoming an accidental decision about every show. Set up the workflow Plan one event per stop, review the release and campaign context, then compare cities at similar points in the sales window. Confirm account, currency and settlement responsibilities before launch. A weekly tour review Imagine a six-city tour with staggered announcements. Compare each date at the same number of days before the performance. Check whether a slow date has had the same artist support and advertising exposure as the others. For that city, review the event page, available ticket types and campaign activity. Export the figures for your team or ask your connected AI agent for a city-by-city summary. Keep the next action specific: improve the offer, change the campaign or review the next ticket release. ## Seat maps & reserved seating — Lookport URL: https://lookport.live/features/seat-maps LOOKPORT / feature Seat maps & reserved seating Seating is part of the promise made to a ticket buyer. Lookport supports general admission, open seating and allocated seats so inventory can reflect the venue. Allocated seatingGeneral admissionProduct illustration with example event data. Match the ticket to the room Allocated seating gives a buyer a particular place; open seating gives access to a seating area without a reserved seat; general admission can cover a standing floor. These are different promises, so describe the chosen arrangement clearly on the event page and each ticket type. Build inventory around the final venue configuration. Check section names, rows and seat labels against the room plan, and account for seats the venue has held back before publishing availability. Set up the workflow Agree the room configuration, ticket types and capacities. Check labels and reserved sections with the venue, then review the buyer’s choice before going on sale. A theatre with a standing floor For a mixed-format concert, sell the floor as general admission and the balcony as allocated seating. Explain the difference before checkout so a buyer does not mistake access to a section for a reserved seat. Before launch, walk through one purchase from each area and compare the resulting ticket details with the entrance team’s plan. If the room layout changes, review the affected inventory before offering those places again. ## VIP ticketing — Lookport URL: https://lookport.live/features/vip-ticketing LOOKPORT / feature VIP ticketing VIP is useful only when buyers understand what it includes. Use a distinct ticket type and describe its admission, timing and benefits in language the event team can deliver. Early bird£25 Sold outGeneral admission£35 On salePay what you feel£ your priceProduct illustration with example event data. Sell a package people can understand A VIP offer should answer four questions: does it include admission, where can the guest go, when should they arrive and what additional benefits will they receive? Give the package a clear name and describe each inclusion alongside the ticket. Set the quantity around the benefit with the tightest capacity. A lounge, reserved section or artist experience may accommodate fewer people than the main venue. The premium allocation should reflect what the team can deliver. Set up the workflow Define the package, its capacity and its price. Keep standard admission and premium benefits separate in the copy, and confirm fulfilment with the artist and venue. A premium concert experience Offer standard admission alongside a premium package with a reserved viewing area and early arrival. State the arrival window and meeting point, and tell buyers whether the package admits one person or a group. If artist access is included, connect the plan with dedicated meet-and-greet slots and its separate access check. Keep the event team, host and venue working from the same package description so the experience at the door matches the purchase. ## Dynamic ticket pricing — Lookport URL: https://lookport.live/features/dynamic-pricing LOOKPORT / feature Dynamic ticket pricing Lookport combines flexible ticket types with demand-led pricing guidance. Your team controls commercial decisions, including how to use fixed prices, releases, donations and open-price tickets. Early bird£25 Sold outGeneral admission£35 On salePay what you feel£ your priceProduct illustration with example event data. Choose the right price mechanism Use fixed prices when the offer needs to stay consistent, staged releases when price follows a planned sales window, and dynamic pricing when demand should inform adjustments. Open-price tickets and donations serve a different purpose: letting the buyer choose an amount. Start with an understandable offer and a commercial plan. Decide how capacity, sales pace and the time remaining should influence your next move. AI guidance adds context to that decision; it does not remove the need to consider artist commitments and the audience. Set up the workflow Start with a release plan and capacity. Review sales signals and AI recommendations before deciding whether to adjust the next price or release. From early bird to the next release Suppose a festival begins with a limited early-bird allocation. Review how quickly it sells and which campaigns brought buyers before deciding on the next release. A fast first day alone does not tell you how the rest of the event will sell. Compare the proposed price with the value of the ticket, the remaining capacity and your campaign calendar. Make the currently available price and ticket conditions clear before the buyer pays. ## Stripe payments for ticketing — Lookport URL: https://lookport.live/features/stripe-payments LOOKPORT / feature Stripe payments for ticketing Ticket payments go through the organiser’s own connected Stripe account. Lookport’s published platform commission is 6%; payment processing and payout timing follow the Stripe account’s terms. Ticket salestripeYour accountDirect payments. Clear control.Connected to your Stripe accountProduct illustration with example event data. Keep the payment relationship direct Ticket payments run through the organiser’s connected Stripe account. That gives the event business a direct payment relationship and a clear place to review its transactions, while Lookport provides the ticketing workflow. The standard Lookport platform commission is 6%. Stripe processing charges are separate. Settlement timing, supported payment methods and account requirements depend on the Stripe account and market, so plan cash flow using those actual terms. Set up the workflow Prepare the organiser account and Stripe verification, connect payments and check currency eligibility. Confirm how fees will be shown to buyers before announcing the event. Prepare payments before announcing For a tour across several countries, establish which business is selling each event, the currencies it will use and the account receiving payment. Complete the payment setup before sending fans to a public ticket link. Review the buyer’s full price and run through the purchase information with the team. After sales begin, compare ticketing exports with payment records for reconciliation. A language or country selection on this website changes the browsing experience, not the legal seller or payment account. ## Ticket sales analytics — Lookport URL: https://lookport.live/features/analytics LOOKPORT / feature Ticket sales analytics Sales figures become useful when they are connected to time, audience and campaign activity. Lookport brings sales trends and event context together to help teams decide what to do next. Ticket revenue+18.8%£24,850.00AI demand forecastSales trends, pricing & marketing↗Product illustration with example event data. Read the story behind the sales total A headline total tells you what has sold. A useful review also considers when tickets sold, which event and ticket type they belong to, and what changed in the campaign. Lookport brings ticket sales information into the same operational workflow as your events. Use consistent date ranges when comparing results. Separate a new release from an established event, and distinguish a burst after an announcement from a sustained change in demand. Export data when the team needs its own reporting view. Set up the workflow Use consistent campaign tags, review sales alongside releases, and compare events at similar points before their dates. Treat changes as signals to investigate, not automatic explanations. Turn a quiet week into a useful question Imagine sales slow down two weeks before a concert. Review the daily trend alongside remaining ticket options, campaign links and recent artist activity. Check whether the issue is discovery, the offer or a change in the event’s sales rhythm. Ask your AI agent to summarise the period and identify the dates worth investigating. Use that summary to choose the next action, then review the following period using the same measures. This makes reporting part of the event plan rather than a spreadsheet saved after the show. ## Promoter dashboard — Lookport URL: https://lookport.live/features/promoter-dashboard LOOKPORT / feature Promoter dashboard Lookport gives promoters an operating home for events, audiences and sales insights. The goal is to keep event decisions connected as a programme or tour grows. LondonBerlinParisAcross borders.4,280United Kingdomevent followersProduct illustration with example event data. Keep upcoming events in context A promoter’s day rarely belongs to one event. There may be a show opening tonight, a festival on sale and a tour about to launch. Bring event setup, ticket inventory and sales information into one operating routine so the next priority is easy to identify. Use clear event names and dates, and keep the commercial offer understandable to everyone involved. Open an individual event for the detail, then return to the broader programme when deciding where the team should spend its time. Set up the workflow Organise events with clear names and dates. Review inventory and sales in context, and use event notifications when the team needs timely updates away from the dashboard. A practical morning routine Start with the next events on the calendar. Review sales activity, available ticket types and any outstanding changes to the public page. For tonight’s show, confirm the admission team has the information it needs. Then look further ahead: identify a slower tour stop, review the relevant analytics and agree a marketing action. Use WhatsApp or Telegram notifications to stay informed when away from the dashboard, and export the information needed for the team’s own reports. ## AI for event ticketing — Lookport URL: https://lookport.live/features/ai LOOKPORT / feature AI for event ticketing Lookport’s AI helps with event-page content, demand forecasts, marketing recommendations and pricing decisions. It uses event context and sales trends to support the promoter’s judgement. Ticket revenue+18.8%£24,850.00AI demand forecastSales trends, pricing & marketing↗Product illustration with example event data. AI across the event lifecycle Begin with the event brief: artist, venue, date, ticket offer and audience. AI can help turn that information into clearer event-page content, highlight what a buyer still needs to know and suggest a more convincing presentation of the experience. Once sales are underway, use forecasts and marketing recommendations to discuss demand, timing and pricing. The value is in connecting the numbers with the event context, so keep the underlying information current and review suggestions against your actual capacity and budget. Set up the workflow Begin with accurate event information. Review recommendations against your audience, artist commitments and budget. Your team decides which suggestions to use. From a forecast to an action For a concert with a quiet sales week, ask for a review of recent sales and the time remaining. Consider the recommendations alongside the campaign calendar: a missing artist announcement and an unclear ticket offer require different responses. Choose a specific change, such as clearer page copy or a more focused campaign, then review its effect. You can also work through your own AI assistant using Lookport skills and MCP integrations to retrieve analytics and prepare event tasks in the same conversation. ## Custom ticketing & branding — Lookport URL: https://lookport.live/features/custom-branding LOOKPORT / feature Custom ticketing & branding A fully customisable ticketing experience. Make every touchpoint feel like you, from the first impression to the final checkout. LOOKPORT PRESENTSAFTERHOURS LONDON24 OCT / 22:00Secure checkoutYOUR NEXT GREAT NIGHTAfter Hours, London Saturday, 24 October · 22:00 General admission2 tickets£90.00Total£90.00 Continue Protected from start to finishProduct illustration with example event data. Let the event identity lead The ticket page is part of the experience. Bring your artist, festival or promoter identity into its presentation, from the visual treatment to the words used to explain the offer. A consistent journey helps fans recognise where they are buying and what they are buying. Prepare the logo, artwork and event information together. Keep essential details readable on a phone: date, location, admission conditions and ticket differences should remain easy to find beneath the visual identity. Set up the workflow A fully customisable ticketing experience. Make every touchpoint feel like you, from the first impression to the final checkout. Your visual identity, event copy and ticket releases Your own domain, with a seamless mobile checkout Connect your Stripe account and receive payments directly One promoter, different event worlds A promoter can sell an intimate theatre performance and a late-night club event without giving them the same personality. Use the relevant artwork and tone for each while keeping the purchase information consistent. Review the page from the fan’s point of view before launch. Follow the campaign link, compare ticket options and check the important details. Combine the branded page with your own domain when you want the address to belong to the same identity. ## Custom domains for ticketing — Lookport URL: https://lookport.live/features/custom-domains LOOKPORT / feature Custom domains for ticketing Your event page, your checkout, your domain. Keep your visual identity at every step of the ticket journey. tickets.yourbrand.com YOUR BRAND PRESENTSTHE NIGHTIS YOURS.Your event. Your checkout.General admission · 2 ticketsYour colours. Your identity.Product illustration with example event data. A ticket address that belongs to you Use your own domain for the event’s ticketing presence, such as a tickets subdomain of an artist or festival website. It gives your campaign a recognisable destination and keeps the address aligned with the brand fans already know. Choose the address with whoever manages your domain. The connection needs the appropriate domain configuration; it is separate from creating the event artwork or selecting a country on the Lookport website. Set up the workflow Your event page, your checkout, your domain. Keep your visual identity at every step of the ticket journey. Customisable event pages, artwork and ticket releases Your own domain and branded checkout A consistent identity from promotion to checkout Branding that belongs to your artist, venue or event Prepare the link before the campaign For a festival launch, agree the ticket address before producing posters, partner links and advertising. Connect the domain, check that it opens securely and review the published event information before sharing the URL. Use that destination consistently in artist announcements, social profiles and email. Add campaign tags where needed so your reporting can distinguish traffic sources without changing the underlying ticketing identity. ## Ticketing marketing integrations — Lookport URL: https://lookport.live/features/marketing-integrations LOOKPORT / feature Ticketing marketing integrations SEO, Google Analytics, advertising pixels and server-side conversions. Connect campaign data with your ticket sales in one workspace. ONE CONNECTED WORKSPACEExample workflowUTMMetaGoogle TagLookportEvery campaign has a sourceKeep artist links, venue partners and paid campaigns identifiable with UTM tags. One naming system across your promotionProduct illustration with example event data. One coordinated system for your event data Keep ticket sales, campaign sources and event analytics connected in one workspace. Use Google Analytics for visitor analysis, Google Tag for Google Ads conversion tracking, and Meta Pixel alongside your UTM campaign labels to understand which activity brings people to the ticket page. Add custom third-party analytics and advertising pixels, including Spotify Ads, to fit the tools your team already uses. Configure the relevant account identifiers and consent settings for your event before launch. Set up the workflow SEO, Google Analytics, advertising pixels and server-side conversions. Connect campaign data with your ticket sales in one workspace. SEO-ready pages and Google event structured data Meta Pixel, Google Tag and UTM attribution Meta Conversions API: enable in one click, hosted on Lookport servers Google Analytics and Google Ads conversion tracking Custom third-party analytics and advertising pixels, including Spotify Ads Spotify event discovery integration (coming soon) Meta Conversions API, hosted by Lookport Enable Meta Conversions API in one click from your connected setup. Lookport runs the server-side integration on its own infrastructure, so you do not need to deploy or maintain a separate tracking server. Connect your Meta account configuration and coordinate server-side conversion reporting with your browser pixel. Review the resulting events in your advertising tools before launching a campaign; reporting still depends on your configuration and applicable consent settings. Connect discovery with the ticket page Lookport combines SEO-ready event pages and Google event structured data with Meta Pixel, Google Tag and UTM attribution. Google Analytics and Google Ads conversion tracking connect your event page with campaign reporting. Spotify event discovery integration is coming soon; Spotify Ads pixels are a separate tracking option. Search and third-party event listings have their own eligibility rules. Prepare complete event details and accurate dates, venues and ticket links so the information sent into those workflows describes the event consistently. Give every campaign a useful label For a concert announcement, create distinct tagged links for the artist, venue partner and paid campaign. Use a shared naming convention so later reports do not split one campaign across several inconsistent labels. Add the relevant tracking configuration and review applicable consent settings before launch. After promotion begins, compare ticket sales with campaign activity and the information available in your advertising tools. Treat attribution as evidence to interpret, rather than assuming every platform will report the same number. ## Mobile wallet tickets — Lookport URL: https://lookport.live/features/wallet-tickets LOOKPORT / feature Mobile wallet tickets A ticket in their Wallet. The essentials at their fingertips. A smoother arrival for everyone. Apple WalletProduct illustration with example event data. Make the ticket easy to find Wallet tickets put admission information where a fan can retrieve it on their phone. The goal is a simpler arrival: the guest can find the ticket without searching through a long conversation or a crowded inbox at the venue entrance. Keep event details and ticket types clear when setting up the sale. The ticket should match the admission the person bought, whether that is general entry, a particular seat or a separately described premium experience. Set up the workflow A ticket in their Wallet. The essentials at their fingertips. A smoother arrival for everyone. Mobile wallet tickets Event details and admission code together Easy access on the way to the venue Design the arrival as well as the sale Before doors open, have the team walk through the buyer journey from purchase to presenting the ticket. Check readability and scanning in the conditions expected at the venue, including brightness and queue movement. Give customers clear arrival instructions and a support route for order questions. If a guest has both event admission and a meet-and-greet booking, explain which ticket or access check applies at each point. ## Online & hybrid ticketing — Lookport URL: https://lookport.live/features/online-ticketing LOOKPORT / feature Online & hybrid ticketing Sell a separate online ticket and bring your live stream to the fans who can’t be there. LIVEOnline accessOne show. Two ways to be there.Product illustration with example event data. Sell the room and the stream separately An online audience needs a clear offer of its own. Sell a separate online ticket alongside venue admission, with wording that explains that the purchase is for a live stream rather than a place in the room. Define the broadcast date, start time and time zone, the programme the audience will see and any access conditions. Replay availability should be part of the offer only when it has been agreed for that event. Set up the workflow Sell a separate online ticket and bring your live stream to the fans who can’t be there. Online and hybrid event formats Separate tickets for stream access Live streaming alongside physical ticket sales A concert with fans in several countries Keep venue ticket options focused on attendance and create an online option for fans who cannot travel. Make the distinction visible in campaign copy as well as on the ticket page. Coordinate the ticketing setup with the production team: confirm the stream, the audience access journey and where viewers can get help. Lookport Live Technologies can scope the broadcast production alongside the ticketing plan when you need both. ## Shopify & event merchandise — Lookport URL: https://lookport.live/features/merchandise LOOKPORT / feature Coming soon Shopify & event merchandise Grow revenue beyond admission. Sell merchandise, meet & greets and extra experiences alongside your tickets. TAKE THE SHOW HOMEMerchandiseMAKE IT PERSONALMeet & greetProduct illustration with example event data. Merchandise, meet & greets and event extras Offer merchandise, meet & greet tickets and additional experiences alongside admission. Give fans clear choices and keep each extra connected to the artist or event. Connecting an existing Shopify store is coming soon. Prepare products, images, availability and fulfilment information in the store. Keep the distinction between admission and a merchandise purchase clear, especially when a campaign promotes them together. Set up the workflow Grow revenue beyond admission. Sell merchandise, meet & greets and extra experiences alongside your tickets. Connect your existing Shopify store (coming soon) Sell merchandise and event extras Offer meet & greet tickets and additional experiences Keep ticketing and commerce in the same journey A tour launch with a merchandise collection For a new tour, make the relevant collection available alongside the ticketing experience. Use consistent artwork and explain whether items are shipped or collected according to the store’s actual fulfilment arrangements. If a VIP package includes an item, describe that inclusion explicitly rather than assuming every merchandise purchase is part of admission. Review stock and product details with the merchandise team as the campaign develops. ## Event sales notifications — Lookport URL: https://lookport.live/features/event-notifications LOOKPORT / feature Event sales notifications Sales and event updates online, in Telegram and in WhatsApp. Stay close to the numbers, even when you’re on the move. You just made a sale.General admission · 2 tickets +£90One less thing to worry about.Product illustration with example event data. Stay close to sales while away from the desk Event work happens backstage, at venues and between meetings. Lookport notifications in WhatsApp and Telegram let the team keep an eye on event activity without making the dashboard the only place to check in. Choose the event information that matters to your working routine. A notification is a prompt to investigate or act; open the relevant event when you need the full sales context or want to change the setup. Set up the workflow Sales and event updates online, in Telegram and in WhatsApp. Stay close to the numbers, even when you’re on the move. Online event updates Telegram and WhatsApp notifications Visibility into sales and availability The day an announcement goes live When an artist shares a ticket link, stay informed about sales activity while the campaign is running. If something needs attention, review the event and its ticket options before deciding on the next step. Agree who in the team will respond to operational questions and who will review commercial decisions. Keep sensitive customer information within the appropriate account workflow rather than copying it into a broad group conversation. ## Meet-and-greet ticketing — Lookport URL: https://lookport.live/features/meet-and-greet LOOKPORT / feature Meet-and-greet ticketing Sell artist access with dedicated time slots and a separate access check. Keep the premium experience organised alongside the main event. Give artist access its own schedule Meet-and-greet bookings have different constraints from a main event: limited time, a smaller capacity and a specific arrival point. Lookport supports dedicated slots and a separate access check so the experience can be managed on its own terms. Define the slot duration and capacity with the artist team. Explain what is included, whether the main concert ticket is required or included, and how early guests should arrive for their booked session. Set up the workflow Define the available slots, capacity and ticket offer. Explain whether main-event admission is included, then use the separate access check to manage arrival for the booked experience. Before doors, without the confusion Suppose an artist offers two sessions before the show. Give each session a clear time and allocation, then explain the meeting point and entry instructions in the offer. The host can check access separately from general concert admission. Brief the host and venue staff on late arrivals and questions about the booking. A guest’s access to the meet-and-greet and their admission to the main event should follow the package they actually purchased. ## Audience CRM, customer data & campaigns — Lookport URL: https://lookport.live/features/customer-data LOOKPORT / feature Audience CRM, customer data & campaigns Manage buyer profiles, purchase history, interests and tags in Lookport. Build audience segments and use them for relevant communication campaigns, with exports for your wider workflow. JDJamie D.3 events · 6 ticketsLive musicVIPReturning fanAudience segmentReady for the next show248 contacts Your next campaign starts here.Product illustration with example event data. Take event information into your workflow Export information from Lookport when your team needs reporting, reconciliation or operational planning outside the platform. Start with the decision the export is meant to support, then select the relevant event, sales or audience information. A useful report has a clear scope: event, period, measures and intended recipient. That context matters when several people compare figures or combine data from ticketing and payment systems. Set up the workflow Start with your buyer database. Add useful interest tags, group people by event or purchase history and prepare a campaign for a specific segment. Check subscription status and communication preferences before sending, and give your team appropriate access to customer records. A post-show report the team can use After a tour date, export the information required for the promoter’s report and compare it with the corresponding payment records. Keep the time period and definitions consistent so differences can be explained. For audience work, use customer information only within the permissions and purposes that apply to it. A ticket purchase is not by itself a reason to add someone to every future marketing list. Keep operational reporting and campaign permissions clear. ## Ticket discount codes — Lookport URL: https://lookport.live/features/discount-codes LOOKPORT / feature Ticket discount codes Create promotional codes with limits by validity period, number of uses and ticket type. Keep each offer aligned with the campaign it supports. Keep each promotion within its boundaries Lookport promotional codes support validity periods, usage limits and eligible ticket types. Combine these controls so a partner offer reaches the intended audience without accidentally applying to every ticket on sale. Decide the offer before choosing the code name. Specify when it starts and ends, how many uses are available and which ticket types are included. Keep those conditions aligned with the wording in the campaign. Set up the workflow Define the code, eligible ticket types, usage allowance and start or end window. Check the offer before sharing it, then keep campaign names and code names consistent for review. A limited partner allocation Give a venue partner an offer for general admission during a defined announcement window, with a capped number of uses. Keep VIP tickets outside that code if their package price should remain unchanged. Before sharing the code, check it against both an eligible ticket and an excluded ticket. Tell the partner the expiry and availability conditions, then review uptake alongside the campaign rather than measuring success only by how many times the link was opened. ## Ticket scanning & admission — Lookport URL: https://lookport.live/features/ticket-scanning LOOKPORT / feature Ticket scanning & admission Scan tickets in the Lookport system to check admission at the event. Bring the ticket inventory and the practical arrival process into the same plan. Bring the sale and the entrance together Lookport includes ticket scanning in the system, connecting admission checks with the event’s ticketing setup. Prepare the team around the actual venue flow: where people arrive, which ticket types they hold and where questions are handled. Test the devices and the scanning workflow before opening the doors. Agree who deals with a ticket that needs investigation so the person scanning does not have to solve every order question in the main queue. Set up the workflow Prepare the event and admission team, confirm the scanning devices and test the arrival workflow before doors open. Agree how the team handles questions or exceptional cases at the entrance. A concert with more than one access point Use the concert admission workflow at the venue entrance, and a separate meet-and-greet check for guests with booked artist-access slots. Brief staff on the difference between main-event entry and access to the additional experience. Walk through the process with sample tickets before the audience arrives. Review the resulting information after the event and export what the operations team needs for its report. Plan connectivity and device requirements for the actual venue rather than assuming a particular offline capability. ## Organiser-defined refund policies — Lookport URL: https://lookport.live/features/refunds LOOKPORT / feature Organiser-defined refund policies The organiser sets the event refund policy. Make those terms clear before purchase and give ticket buyers a direct route to the organiser for event-specific refund questions. Make the organiser’s policy easy to find The organiser defines the event refund policy and handles event-specific refund decisions. The public offer should explain those terms clearly before a buyer commits, along with a direct way to contact the organiser about an order. Keep the same policy wording across the event page, purchase information and customer communication. A policy is most useful when it answers the questions a buyer is likely to ask about changes, cancellations and the event’s own conditions. Set up the workflow Define the policy for the event and keep it consistent across the ticket page, purchase information and support communication. The organiser decides the policy; Lookport does not replace it with a universal event-refund promise. When an event changes If a date or programme changes, communicate what has changed and which options the organiser is offering under the applicable policy and obligations. Give buyers a clear support route and the information they should include about their order. Keep the operational response and payment reconciliation aligned with those decisions. Lookport does not substitute a blanket refund promise for the organiser’s policy, and this feature page does not set the terms for an individual event. ## Run events from your AI agent — Lookport URL: https://lookport.live/features/ai-agents LOOKPORT / feature Coming soon Run events from your AI agent Connect OpenAI, Claude or Gemini through Lookport skills and MCP servers. Create events, retrieve ticket analytics and manage your workflow from the assistant you already use. OpenAIClaudeGeminiShow ticket sales for the tourLookportMCPLondon 526 / 810Berlin 421 / 750Amsterdam 317 / 480Product illustration with example event data. Your assistant becomes an event workspace Lookport skills and MCP integrations connect your existing AI assistant with your ticketing account. Work with OpenAI, Claude or Gemini to retrieve ticket analytics, review event performance and prepare events from a brief without moving every question into a separate dashboard. MCP is the connection through which a compatible agent can use Lookport tools and information. Skills give the assistant task-specific guidance for the event workflow. Together, they let a conversation lead to useful work in the system, while your account and its permissions remain the basis of access. Ask questions about actual ticket sales Specify the event or tour, the reporting period and what you want to compare. Ask for a concise answer first, then request the event-level detail behind a surprising number. A clear question makes it easier to distinguish a change in demand from a difference in capacity or time on sale. Use the answer to prepare the team’s next discussion. Ask follow-up questions about a particular date or ticket offer, and separate the reported figures from the agent’s interpretation of what caused them. TRY ASKING YOUR AGENTCompare ticket sales across my upcoming tour for the last seven days. Show each city, the tickets sold and the dates that need attention. Explain what data you used. Create an event from a practical brief Describe the artist or experience, venue, date, ticket types and the information buyers need. The assistant can help create the event through the Lookport connection, keeping the setup work in the same conversation as the planning. Review the date, time zone, venue, inventory and prices before asking the agent to apply the final setup. Do not let an incomplete brief become an invented capacity or an unapproved commercial offer. Continue in the dashboard whenever a detailed visual review is useful. TRY ASKING YOUR AGENTPrepare an event for our theatre concert on 12 November. We need allocated balcony seats and general admission on the floor. Ask me for missing capacity and pricing details before making changes. Turn reporting into the next action An agent can help connect a sales review with the next event task. Start by asking what changed, inspect the relevant information, then prepare a concrete response such as revised page copy or a proposal for the next ticket release. For a tour, repeat that process by city instead of applying one recommendation to every date. The result is a working conversation that combines analytics, event preparation and your team’s judgement. Forecasts and marketing suggestions remain estimates, not promises of future sales. TRY ASKING YOUR AGENTSummarise this week’s sales for the London show, draft a short update for our team and suggest three marketing actions. Keep the reported figures separate from your recommendations. Connect with the right account and scope Choose the assistant you want to use and ask Lookport for the current skills and MCP connection instructions for your account. Set up the connection with the intended account access, then begin with a read-only question about a known event to check the result. Review the tools available in your particular connection before using them for event changes. Ask the assistant to describe proposed changes and confirm the commercial details before proceeding. Keep customer data limited to the task and the people who need it. The website examples above are natural-language prompts; they are not API endpoints or installation commands. ## Event budgets, cost tracking & P&L — Lookport URL: https://lookport.live/features/event-finances LOOKPORT / feature All your event finances under control Enter event costs, build financial models before launch and review event profit and loss alongside ticket sales in Lookport Ticketing. AFTER HOURS / EVENT FINANCESLive overviewNet revenue£18,200Event costs£12,400Estimated profit£5,800 ↗Artist & hospitality £6,700Venue & production £4,500Marketing & other £1,200Costs. Revenue. One clear picture. Product illustration with example event data. Build the financial plan before you launch Bring artist fees, venue hire, technical production, hospitality and marketing into your event budget. Compare the revenue needed to cover the plan with the ticket inventory you intend to release. A budget is most useful while there is still time to adjust it. Keep costs visible as tickets sell Monitor event expenses and revenue together. Review the P&L to understand how a new cost or a change in sales affects your event result. Ticket revenue alone does not tell you whether the show is profitable. Make the next decision with context A promoter can compare the current budget with expected ticket income before increasing a campaign or committing to extra production. For a tour, give each date its own cost context rather than assuming that the busiest room will generate the best margin. Try the free budget worksheet Use our Show & Tour Budget Calculator to model ticket categories, merchandise, VAT and expenses. Compare sell-out and 60% sales, see an estimated break-even point and receive a printable PDF. Then bring your event finance workflow into Lookport Ticketing. ## How to sell tickets for a concert — Lookport URL: https://lookport.live/resources/guides/how-to-sell-tickets-for-a-concert LOOKPORT / guide How to sell tickets for a concert A practical concert launch plan: define the offer, prepare the event page, connect payments and measure the campaign. Lookport editorial team · 2026-09-14 Start with an offer people can understand Before announcing the show, confirm the artist, venue, date, doors and performance times. Explain admission, age restrictions and what each ticket includes. A buyer should not need to search a social feed to understand the purchase. Build and check the journey Prepare the event page and ticket inventory, connect payments and check the mobile experience. Review confirmation wording, accessibility information and the support contact. Ask someone outside the project to describe what they believe they are buying. Give each channel a role Agree the announcement with the artist, venue and partners. Label campaign links consistently so you can compare activity later. Separate awareness work from the practical reminder that tickets are on sale. Review before changing the plan Look at sales alongside the announcement calendar and release schedule. If traffic is arriving without purchases, check the offer and booking journey before assuming the answer is more advertising. Keep a record of changes so the next show starts with better information. ## How to price concert tickets — Lookport URL: https://lookport.live/resources/guides/how-to-price-concert-tickets LOOKPORT / guide How to price concert tickets Build a ticket price around costs, realistic attendance and a clear offer, then test your assumptions before going on sale. Lookport editorial team · 2026-09-14 Separate capacity from expected attendance A room’s capacity is a limit, not a sales forecast. Estimate several attendance scenarios and calculate the costs at each one. Include fixed production costs, variable costs per guest and the fee model. Calculate the contribution of each ticket Subtract platform fees, payment processing and variable costs from the amount your business receives. The remainder contributes to fixed costs. Keep taxes, refunds, complimentary tickets and other revenue explicit in a fuller event budget. Make tiers understandable Use tiers when there is a clear commercial reason: a limited release, a different seat or a genuinely different package. State what changes between tiers. A lower early price should not obscure the overall offer. Treat demand signals as input Review sales pacing against the event date and promotional activity. Dynamic pricing is a decision to manage carefully, not a guarantee of higher income. Use a calculator to explore assumptions, then check them against the actual event plan. ## How to sell tickets for a European tour — Lookport URL: https://lookport.live/resources/guides/how-to-sell-tickets-for-a-european-tour LOOKPORT / guide How to sell tickets for a European tour A planning guide for multi-city sales: local event detail, currencies, campaign naming and comparisons across the run. Lookport editorial team · 2026-09-14 Build a consistent tour record List every city, venue, date, capacity and local partner before building the sales pages. Use a naming convention that the whole team understands. Keep time zones and the difference between doors and show time explicit. Localise the practical details Translate the event description and essential access information for the audience. Check payment country and currency availability separately from website language. Confirm the selling entity and settlement responsibilities with the people involved. Plan city-level promotion Give each stop a campaign plan and consistent tracking tags. An artist-wide announcement and a local venue campaign do different work; compare them in context rather than treating all traffic as equivalent. Compare like with like Review stops at similar lead times before their dates. A smaller room selling fewer tickets may be closer to its target than a larger venue. Use sales pacing and contribution calculations alongside the creative and logistical needs of the tour. ## How to create VIP ticket packages — Lookport URL: https://lookport.live/resources/guides/how-to-create-vip-ticket-packages LOOKPORT / guide How to create VIP ticket packages Define a premium offer that fans understand and the event team can deliver, with clear capacity, access and fulfilment. Lookport editorial team · 2026-09-14 Define the experience before the price Start with the actual benefit: a seat, a viewing area or another agreed part of the event. Confirm artist and venue commitments before writing the offer. Do not use a package name to imply benefits that have not been arranged. Check capacity and timing The premium experience may have a different capacity from the main room. Work out how guests arrive, where they go and who is responsible for delivery. If it includes artist access, confirm the timing and admission process separately. Write an exact inclusion list Explain whether normal event admission is included, what happens on arrival and how any physical items are collected. Make exclusions and practical conditions easy to find before checkout. Review fulfilment with the team Use a distinct ticket type where appropriate, but do not assume that a ticket type alone manages package fulfilment. Agree the operational workflow with the venue and the ticketing team, then check the confirmation message against that plan. ## How to choose a ticketing platform — Lookport URL: https://lookport.live/resources/guides/how-to-choose-a-ticketing-platform LOOKPORT / guide How to choose a ticketing platform Compare ticketing platforms by event fit, total fees, payment flow, audience tools and the work your team needs to do. Lookport editorial team · 2026-09-14 Start with the event, not a feature count Write down the type of events, venues, territories and ticket offers you need to support. Distinguish essential workflows from useful extras. A reserved-seat theatre and a standing club night may need different trade-offs. Trace the money Ask who processes the payment, who receives it and when payouts become available. Compare platform fees with processor fees, taxes and optional services. Use your expected ticket prices and order sizes rather than a headline percentage alone. Test the buyer and organiser journeys Review the mobile checkout, ticket delivery and support route. Ask the organiser team to demonstrate the actual inventory, reporting, entry and refund workflows that matter to your event. Record anything that needs confirmation. Compare evidence and limitations Use current official documentation and a written quote for your market. A capability that is not documented should remain a question, rather than be marked absent or included. Recheck comparisons when the event scope or supplier pricing changes. ## Connecting the live experience — Lookport URL: https://lookport.live/insights/connecting-the-live-experience LOOKPORT / insight The show is one part of the journey How Lookport connects Ticketing, Live Technologies and Audience Growth around the audience experience. Lookport editorial team · 2026-09-14 Three connected disciplines Lookport brings ticketing, creative live technology and audience growth into the same conversation. These disciplines meet wherever an audience discovers an event, decides to attend and takes part in the experience. Begin with the audience journey A physical show may also reach fans through a live stream. An immersive installation may need a different form of audience participation. Starting with the experience helps define the right production and ticketing requirements. Keep each service explicit Ticketing manages the sale of access. Live Technologies brings broadcast, XR and immersive production expertise. Audience Growth connects campaigns with listeners and ticket buyers. A project can use one discipline or bring several together, with an agreed scope. ## Ticket revenue calculator — Lookport URL: https://lookport.live/tools/ticket-revenue-calculator LOOKPORT / tool Ticket revenue calculator Estimate ticket revenue, platform commission and contribution before fixed event costs. Average ticket priceTickets soldProcessor percentageProcessor cost per ticketVariable cost per ticketFixed event or tour costsYOUR PLANNING SCENARIO Gross ticket revenue 20,000 Lookport commission (6%) 1,200 Estimated processing cost 400 After platform and processing costs 18,400 After variable and fixed costs 5,900 Use the same currency for every amount. Sample processing costs are editable assumptions, not a Stripe quote. This model assumes fees are absorbed and one ticket per order. Use the result as a planning estimate The result is a scenario based on your inputs, not a sales forecast or settlement statement. Use one currency throughout. Taxes, refunds, complimentary tickets and additional services are not included unless you account for them in your inputs. ## Concert Profit & Tour Budget Calculator | Show Break-Even — Lookport URL: https://lookport.live/tools/tour-break-even-calculator LOOKPORT / tool Show & Tour Budget Calculator Calculate concert profit, event costs and break-even ticket sales. Build a show or tour budget with VAT, ticket categories and merchandise. Free online worksheet. YOUR SHOW. YOUR NUMBERS. Build the budgetKnow your break-even A practical budget worksheet for artists and promoters. Start with the example, change the numbers and see what your next show could earn. 01 / Set the scene Show or tour nameConcert countryUnited KingdomGermanyFranceNetherlandsSpainPolandSwedenUnited StatesIrelandPortugalOther country / set rates manuallyCurrencyGBPEURUSDCHFPLNCZKSEKNOKDKKNumber of shows Changing country sets the currency and indicative ticket and merchandise VAT rates. You can edit them below. Amounts are not converted; expense VAT stays as entered. Check local rules and exemptions for your event. For a tour, this worksheet repeats the same ticket mix, prices and per-show costs across all dates. Mark shared costs as Whole tour. Use separate reports for dates with different currencies or economics. 02 / Income Per show · prices include VAT Ticket categories Ticket category Quantity Price Income Actions £2,500.00 £12,250.00 £3,000.00 MerchandiseUnits at sell-outAverage price including VAT£1,250.00 Merchandise sales scale with attendance. Enter stock costs under Unexpected & other; those costs remain fixed in every sales scenario. 03 / VAT, fees & licences Ticket VAT0% 5% 5.5% 6% 7% 8% 9% 10% 12% 13% 13.5% 14% 19% 20% 21% 22% 23% 24% 25% 25.5% 27% Merchandise VAT0% 5% 5.5% 6% 7% 8% 9% 10% 12% 13% 13.5% 14% 19% 20% 21% 22% 23% 24% 25% 25.5% 27% Bank transaction charges (%)Processing per ticketCollecting society / PRS (%)VAT on platform commission0% 5% 5.5% 6% 7% 8% 9% 10% 12% 13% 13.5% 14% 19% 20% 21% 22% 23% 24% 25% 25.5% 27% I can fully reclaim the VAT entered on expenses and platform fees VAT options are editable planning rates, not a country or tax recommendation. Sales prices include VAT; expense unit costs exclude it. Collecting-society fees apply to ticket revenue excluding VAT. Platform and bank percentages apply to gross ticket sales. Processing assumes one ticket per order. Check your actual contracts and tax treatment. Lookport Ticketing6%Platform commission · processing separateCompare another platform10%11%12%Illustrative assumption, not a competitor quote04 / Expenses Enter costs before VATExpenseQuantityUnit cost before VATVAT0% 5% 5.5% 6% 7% 8% 9% 10% 12% 13% 13.5% 14% 19% 20% 21% 22% 23% 24% 25% 25.5% 27% Applies toEach showWhole tourTotal before VAT£1,000.00Additional cost per attendee Optional all-in cost after any VAT recovery, scaling with ticket sales. All named expense rows above remain fixed even at lower attendance. THE BIG PICTURE Your budget, at a glance My next show · 1 show(s) Estimated break-even256 tickets51.2% of available tickets Profit at sell-out£6,749.83Profit at 60% sales£1,237.50Available tickets 500 Total income at sell-out £19,000.00 VAT included in sales £3,166.67 Lookport platform commission £1,065.00 Bank transaction charges £543.75 Collecting society / PRS £443.75 VAT on platform commission £0.00 Income after VAT & fees £13,780.83 Average ticket after VAT £29.58 Average ticket after VAT & fees £25.48 Fixed expenses before VAT £6,155.00 VAT on fixed expenses £876.00 Fixed expenses including VAT £7,031.00 Costs used in sell-out profit £7,031.00 £887.50 More in your budget with Lookport at sell-out, compared with the platform rate you selected. All other assumptions stay the same. MORE THAN A LOWER COMMISSION Your tools. Your team’s time back Your 6% Lookport platform rate also brings ticket analytics, event budgets and P&L, audience CRM and campaign tracking into one workspace. Spend less time moving data between tools and more time on the show. ≈ 12team hours per planIllustrative time-saving potential at your planned ticket capacity. This is a workflow estimate, not a measured result. Where that time could come from Accountant / finance 2 hours Sales reconciliation, cost summaries and event P&L. Event manager 4 hours Ticket inventory, buyer information and routine sales updates. Marketer / CRM 2 hours Audience tags, segments and campaign preparation. Event producer 2 hours Budget scenarios, expense monitoring and team reporting. Paid media specialist 2 hours Campaign attribution and ticket-sales performance reviews. Our example assumes 6 hours per show up to 250 tickets, 12 hours for 251–1,000, 24 hours for 1,001–3,000 and 40 hours above 3,000. For tours, we use average capacity per show and multiply by the number of shows. Zero tickets means zero estimated hours. Compared with manually combining separate tools. Actual time saved depends on your workflow, setup and team; roles may be held by the same person. These hours are not added to profit or commission savings and do not replace professional judgement. Explore budgets & P&L ↗ Free to calculate. Subscribers can receive the complete worksheet and scenarios as a printable PDF by email. BEFORE YOU GO ON SALE One plan. Four possible nights See how attendance changes your result. This is a planning model, not a sales forecast. 40% sold-£1,518.67Estimated profit60% sold£1,237.50Estimated profit80% sold£3,993.67Estimated profit100% sold£6,749.83Estimated profitFROM BUDGET TO BOX OFFICE Keep your financesin the same place as your tickets Lookport Ticketing lets you enter event costs, model an event before launch, monitor revenue and review your event P&L. Take your budget into the show with cost tracking and ticket sales analytics together. Explore Lookport Ticketing ↗6%One clear platform commission.Built for concerts and tours. Payment processing and applicable taxes are separate.This illustrative planning and promotional tool draws on Lookport's event experience. It is not financial, tax or legal advice, an official financial document or a forecast. Example costs, country VAT presets and results may not fit your event. Verify all inputs, rates and calculations independently before making commitments. Lookport does not guarantee accuracy, completeness or profitability and, to the extent permitted by law, accepts no liability for losses arising from use of this tool or report. Nothing excludes liability that cannot lawfully be excluded. How much profit could your concert make? Concert profit is ticket and merchandise income after VAT, minus ticketing and payment fees, royalties and event expenses. This free concert profit calculator turns those inputs into a show budget, an estimated break-even ticket count and profit at 40%, 60%, 80% and 100% sales. Artists, promoters and tour managers can compare scenarios before committing to a venue. For example, 500 tickets at an average gross price of £30 produce £15,000 in ticket revenue. At 20% ticket VAT, that is £12,500 before platform and processing fees. Deduct those charges and your production costs to estimate profit. Gross ticket revenue is not the amount available to spend. A concert budget worksheet built around the show Start with the income you can actually sell: early-bird tickets, general admission and VIP releases. Give each ticket category a quantity and price, then add expected merchandise sales. The calculator combines your ticket mix with artist fees, hospitality, marketing, venue costs, licences and a contingency to build an event financial model. Use the result to compare a confident sell-out with a more cautious 60% attendance scenario. The four scenario cards make the effect of ticket sales visible before you commit to a room or announce the show. Replace every example assumption with your own figures. How to calculate event break-even Break-even is the point where income after VAT and sales-related charges covers the costs of the event. This calculator uses the weighted average contribution from your ticket categories and proportional merchandise income, deducts variable attendee costs, and divides fixed expenses by that contribution. It rounds the resulting ticket estimate up. For example, if a ticket contributes £25 after applicable deductions and your fixed costs are £10,000, the planning threshold is 400 tickets. A different ticket mix, slower VIP sales or a change in merchandise demand can change the actual threshold. A result above capacity means that even selling out would not cover the entered costs. Tour budgets: per-show costs and shared expenses Choose the number of shows to repeat the same event economics across a tour. Ticket quantities, merchandise expectations and Each show expenses are multiplied by the number of dates. Whole tour expenses are included once, which is useful for shared creative work, rehearsal costs or a tour-wide campaign. This is a repeatable-show planning worksheet, not a city-by-city ledger. Use separate budgets where capacity, ticket pricing, taxes or currencies differ. The currency selector changes how amounts are displayed; it does not convert exchange rates. VAT, ticketing fees and the cost of selling tickets Enter customer ticket and merchandise prices including VAT. The worksheet extracts the VAT portion rather than multiplying a gross price by the tax rate. Expense unit prices are entered before VAT. You can choose whether all entered expense and platform-fee VAT is recoverable, or include it as a cost. Lookport is modelled at a 6% platform commission on gross ticket sales. Enter your actual bank processing assumptions; the per-ticket amount assumes one ticket per order. The 10%, 11% and 12% comparison options are illustrative platform rates, not claims about a named competitor. Collecting-society charges use net ticket revenue in this model. Fixed permits belong in the expense worksheet. VAT choices are planning inputs, not an automatic tax determination. Check the event country, applicable admission rate, your registration status and supplier contracts. Partial VAT recovery, withholding taxes, minimum licence fees, refunds and complex artist settlements need a more detailed model. The profit result is before income or corporation tax. Take the financial plan into Lookport Ticketing Lookport Ticketing lets organisers enter event costs, model an event before launch and review profit and loss alongside ticket sales. Keep revenue analytics, cost monitoring and event financial management in the same working view, with a clear 6% platform commission and payment processing charged separately. Use this free calculator for the first budget conversation. Then bring the financial plan into your ticketing workflow to keep costs and performance connected as your concert or tour goes on sale. Questions and answers Does selecting a country set ticket VAT and currency? Yes. Presets cover the United Kingdom, United States, Ireland, Portugal, Germany, France, the Netherlands, Spain, Poland and Sweden. The UK example uses 20% ticket VAT. US sales taxes require local rates entered manually; the zero starting values are placeholders. Ireland and Portugal include event and regional notes. You can override rates; changing country does not convert prices or change expense VAT. Check the rules for your event and tax status. Is this show and tour budget calculator free? Yes. The online calculator and all results are free without registration. Emailed PDF reports are available to Lookport subscribers: enter your email and tick the subscription agreement. No separate email confirmation is needed, and you can unsubscribe at any time. A copy of your report is sent to the Lookport team, as explained in the form. Does the event budget include VAT? Yes. Selling prices include VAT, while expense unit costs exclude it. The worksheet separates sales VAT, expense VAT and VAT on platform commission, and lets you model full or no recovery of input VAT. Can I add several ticket categories? Yes. Add early-bird, standard, VIP or other categories with their own quantities and prices. The model uses the combined ticket mix. Can I print the budget or share it with my team? Subscribers can request the PDF by email. It includes your budget summary, profit-versus-sales chart, ticket categories, expenses, assumptions and planning disclaimer, ready to print or share. What does the 60% sales scenario mean? It models 60% of each ticket category and 60% of planned merchandise sales. Named expenses remain fixed; additional per-attendee costs scale with sales. It is an estimate, not a forecast. What is Lookport’s ticketing commission? The standard Lookport platform commission is 6%. Payment processing and applicable taxes are separate. The calculator makes those assumptions visible so you can plan the event budget. ## Ticketing fee calculator — Lookport URL: https://lookport.live/tools/ticketing-fee-calculator LOOKPORT / tool Ticketing fee calculator Estimate the 6% Lookport platform commission and add your own payment-processing assumptions. Average ticket priceTickets soldProcessor percentageProcessor cost per ticketYOUR PLANNING SCENARIO Gross ticket revenue 20,000 Lookport commission (6%) 1,200 Estimated processing cost 400 After platform and processing costs 18,400 Use the same currency for every amount. Sample processing costs are editable assumptions, not a Stripe quote. This model assumes fees are absorbed and one ticket per order. Use the result as a planning estimate The result is a scenario based on your inputs, not a sales forecast or settlement statement. Use one currency throughout. Taxes, refunds, complimentary tickets and additional services are not included unless you account for them in your inputs. ## Ticket sales pacing calculator — Lookport URL: https://lookport.live/tools/sales-pacing-calculator LOOKPORT / tool Ticket sales pacing calculator Compare tickets sold with a sales target and the number of days remaining before the event. Sales targetTickets already soldDays remainingYOUR PLANNING SCENARIO Tickets remaining 500 Average tickets needed per day 16.67 Target achieved (%) 50 Use the same currency for every amount. Sample processing costs are editable assumptions, not a Stripe quote. This model assumes fees are absorbed and one ticket per order. Use the result as a planning estimate The result is a scenario based on your inputs, not a sales forecast or settlement statement. Use one currency throughout. Taxes, refunds, complimentary tickets and additional services are not included unless you account for them in your inputs. ## Lookport vs Eventbrite — Lookport URL: https://lookport.live/compare/eventbrite LOOKPORT / comparison Lookport vs Eventbrite Compare Lookport and Eventbrite for concert promotion: event discovery, branding, payments, seating and the questions to ask before choosing. Which approach fits your event? Eventbrite may suit organisers who value a broad event marketplace alongside event-management tools. Lookport focuses on a branded organiser journey with direct Stripe payments and connections to live production. Ask the same questions of both platforms For a tour, request a demonstration of multiple dates, city-level reporting, allocations and settlements. For VIP, confirm package fulfilment as well as ticket types. Compare your own sales mix and required workflows, rather than assuming one platform wins every category. What this comparison can and cannot tell you These are selected documented facts, not a complete product audit. Fees and availability can vary by market, plan and agreement. A question left open is not a claim that a feature is absent. Lookport is the publisher of this comparison. Compare the details Official sources checked: 2026-09-14. Confirm current terms for your market. Lookport vs EventbriteTopic Lookport Eventbrite Fees 6% platform commission; Stripe processing is separate. Publishes market-specific service and payment fees. Check the current pricing page for your selling market. Official source Payment flow Payments through the organiser’s connected Stripe account. Payment and payout options depend on country and currency; verify them during event setup. Official source Reserved seating Allocated seats and general admission are described in the Lookport product scope. Documents a reserved-seating workflow for Eventbrite Music. Official source Marketing Custom domains, campaign tags, Meta Pixel and Google tracking. Provides discovery, attendee marketing tools and optional advertising; availability varies. Official source ## Lookport vs Ticket Tailor — Lookport URL: https://lookport.live/compare/ticket-tailor LOOKPORT / comparison Lookport vs Ticket Tailor Compare Lookport and Ticket Tailor: percentage versus ticket-credit fees, payment processors, reserved seating and event workflow. Which approach fits your event? Ticket Tailor may suit organisers looking for a ticket-credit or flat-fee model and a choice of payment processors. Lookport’s published model uses a 6% commission with a connected Stripe account. Ask the same questions of both platforms For a tour, request a demonstration of multiple dates, city-level reporting, allocations and settlements. For VIP, confirm package fulfilment as well as ticket types. Compare your own sales mix and required workflows, rather than assuming one platform wins every category. What this comparison can and cannot tell you These are selected documented facts, not a complete product audit. Fees and availability can vary by market, plan and agreement. A question left open is not a claim that a feature is absent. Lookport is the publisher of this comparison. Compare the details Official sources checked: 2026-09-14. Confirm current terms for your market. Lookport vs Ticket TailorTopic Lookport Ticket Tailor Fees 6% platform commission; Stripe processing is separate. Offers prepaid credits and pay-as-you-go ticket fees. Seating can use additional credits; processor fees are separate. Official source Payment flow Payments through the organiser’s connected Stripe account. Lists Stripe, PayPal and Square as payment partners. Official source Reserved seating Allocated seats and general admission are described in the Lookport product scope. Supports seating charts, with the charge described on its pricing page. Official source Operations Confirm the door, refund and team-access workflows needed for your event. Lists a check-in app, ticket groups and team permissions. Official source ## Lookport vs DICE — Lookport URL: https://lookport.live/compare/dice LOOKPORT / comparison Lookport vs DICE A source-led Lookport and DICE comparison for live events, focusing on commercial terms, ticket allocation and event-data questions. Which approach fits your event? DICE works with event partners under ticketing agreements and exposes partner event data through its API. Compare that partnership model with Lookport’s branded ticketing offer and direct Stripe payment setup. Ask the same questions of both platforms For a tour, request a demonstration of multiple dates, city-level reporting, allocations and settlements. For VIP, confirm package fulfilment as well as ticket types. Compare your own sales mix and required workflows, rather than assuming one platform wins every category. What this comparison can and cannot tell you These are selected documented facts, not a complete product audit. Fees and availability can vary by market, plan and agreement. A question left open is not a claim that a feature is absent. Lookport is the publisher of this comparison. Compare the details Official sources checked: 2026-09-14. Confirm current terms for your market. Lookport vs DICETopic Lookport DICE Fees 6% platform commission; Stripe processing is separate. Check the applicable commercial agreement. This comparison does not assign DICE an invented universal rate. Official source Payment flow Payments through the organiser’s connected Stripe account. Confirm collection, deductions and settlement terms in the applicable partner agreement. Official source Event data Event and sales insights support organiser decisions. Confirm export requirements separately. Documents a partner Ticket Holders API for querying event-related entities. Official source Event setup General admission, allocated seats and different ticket types are described in the product scope. Ask DICE to demonstrate the required seating, VIP and multi-date workflows; the cited API alone does not establish them. Official source ## Broadcasting & live streaming — Lookport URL: https://lookport.live/live/broadcast-streaming LOOKPORT / service Broadcasting & live streaming Take the energy of the room to an audience watching anywhere. We connect multicamera production, live capture and digital delivery around the show. Multicamera production for a live audience A broadcast needs its own direction. We plan camera positions, sound, graphics and switching around the performance, so the online audience can follow the show rather than watch a single distant view of the stage. The production can combine venue cameras, remote contributors, presentation feeds and pre-recorded content. We work with the event team on the programme, then build a signal path from the venue to the chosen streaming destinations. From the technical survey to transmission Before the event, we review the venue, connectivity, camera access, audio feeds and delivery requirements. The camera plan and running order are rehearsed with the artist or event team. During the show, the director, vision mixer and streaming crew follow one agreed cue sequence. Camera and audio planning Live switching, titles and presentation graphics Stream encoding, monitoring and recording Delivery to public platforms or ticketed online access Example: one concert, two audiences The venue audience sees the stage; viewers online receive a directed mix of performance shots, close-ups and show graphics. An opening film, a guest joining remotely and the final encore all sit inside the same broadcast plan. Recording and post-event edits can be included in the scope. Plan your broadcast Share your date, venue, programme length, expected audience and preferred viewing platform. Tell us whether the stream is public or ticketed, which crews are already booked and whether you need an edited recording. We use that brief to define the crew, equipment and delivery plan. ## XR & virtual worlds — Lookport URL: https://lookport.live/live/xr-virtual-worlds LOOKPORT / service XR & virtual worlds Put the performance inside a world of its own. Mixed reality, virtual scenery and creative technology open up new ways to tell the story. Build a world around the performance XR combines a real performer with a digital environment. We connect virtual scenery, camera direction and live production so the environment responds to the music and supports the story. The approach may use a virtual set, a screen-based stage or a composited broadcast, depending on the space and brief. We develop the visual direction with the artist or creative team, then translate it into scenes, transitions and cues that can be rehearsed. AI-generated artwork can form part of the content workflow, alongside designed and animated assets. Creative development and technical integration The environment has to work through the camera as well as in a concept image. We review scale, sightlines, lighting and camera movement, build test scenes and rehearse the performance against the virtual world. Visual concepts and environment design Virtual sets and performance backdrops Camera, lighting and content integration Rehearsal and live scene coordination In practice: Only One Antarctica For the Only One Antarctica music production featuring Jess Glynne, mixed reality placed live performance inside an Antarctic visual world. The project shows how broadcast direction and virtual environments can be developed as parts of the same experience. Start with the creative brief Bring the music, narrative, mood references and intended format. We will discuss the venue or studio, available screens, camera requirements and production schedule before choosing the most suitable XR approach. ## Immersive experiences — Lookport URL: https://lookport.live/live/immersive-experiences LOOKPORT / service Immersive experiences Give audiences a different perspective, from 360° VR broadcasts to large-format spaces they can step into and interact with. Experiences people can step inside Immersive production considers the whole space: where the audience stands, how images surround them and how sound and movement guide their attention. We work on large-format environments, interactive installations and 360° video experiences. Content is designed for its actual canvas. A panoramic room, a headset and an interactive installation each need a different viewing rhythm and technical plan. We connect that plan with the story the audience should experience. Design for the room and the audience We start with audience flow and the physical or virtual space. Visual concepts become spatial layouts and content sequences, followed by technical tests and on-site integration. Large-format and spatial content Interactive experience concepts 360° video capture and streaming Screen, sound and playback coordination In practice: a shared visual environment An immersive installation can take visitors through several connected scenes rather than a single front-facing film. The Antarctica: The Melting Silence project at Outernet London is part of our portfolio of work connecting environmental storytelling with a large-format audience experience. What we need to scope the experience Share the location, screen specifications or venue drawings, audience capacity, opening dates and interaction ideas. We can then identify the content formats, technical partners, testing time and installation work required. ## Hybrid & virtual events — Lookport URL: https://lookport.live/live/hybrid-events LOOKPORT / service Hybrid & virtual events Bring the room and the remote audience into the same experience. Build participation into the event, wherever people are watching. One programme across the room and the stream A hybrid event should give remote viewers a clear way to participate while keeping the room engaged. We plan the live programme, remote contributions, camera coverage and digital delivery together, so each audience can follow what is happening. Virtual guests, presentations, performances and audience interaction need defined handovers. We prepare those transitions with the presenters and production team before the event goes live. Connect the moving parts We map the audience journey and the production workflow, including remote speaker checks, presentation formats, audio routing and rehearsals. The show team then works from one running order. Hybrid event and virtual audience planning Remote contributor preparation Live moderation and participation workflows Broadcast, recording and platform delivery Example: a launch with remote guests A presenter hosts from the venue, a guest joins from another city and both audiences see the same presentation. Questions are collected and handed to the host at an agreed point. The crew coordinates camera cuts, remote audio and presentation feeds throughout the programme. Prepare the brief Tell us how many people are attending in person, who will join remotely and which interactions matter. Include the venue, schedule and any existing platform or production suppliers so we can define responsibilities clearly. ## Live event production — Lookport URL: https://lookport.live/live/show-direction LOOKPORT / service Live event production Connect the creative idea with the technical plan. We work with artist teams, promoters and brands on the direction and delivery of live experiences. Organising the live performance We bring the artistic idea and practical event delivery into one production plan. Working with artists, promoters and venues, we coordinate the stage, show content, lighting, audio, video and technical crew around the performance. The scope can cover a complete live production or a specific discipline within an existing team. Early planning sets out responsibilities, venue requirements, rehearsals, load-in and the running order for show day. From planning to show calling The process begins with the artist requirements, venue information and creative brief. We turn these into a production schedule and cue structure, then rehearse the transitions between music, visuals, lighting and live action. Live performance and event production Technical planning and supplier coordination Stage, lighting, sound and video integration Rehearsals, show direction and live cues In practice: iamnotshane on tour For the Maybe My Soulmate Died tour, Lookport brought together show direction, lighting, effects, sound and streaming. AI-generated visual content was developed around the music. The tour included Huxleys Neue Welt in Berlin and HERE at Outernet in London. Build your production plan Share the event date, venue, artist or programme, technical rider and existing crew. We will identify what is already in place and what needs producing, then agree the creative and technical scope for delivery. ## Film & content production — Lookport URL: https://lookport.live/live/film-content LOOKPORT / service Film & content production Turn an idea or a live moment into content people can return to. Create for the screen, the campaign and the audience beyond the event. Films and content built around the artist or brand We produce performance films, music videos, podcasts, YouTube shows and brand content. A project can begin with an original concept or with a live event that needs capturing and shaping for release. The format determines the production approach. A performance film needs camera coverage and sound that preserve the show; an interview series needs a repeatable setup; a campaign may need several edits from the same shoot. A production workflow from brief to edit We agree the audience, distribution channels and intended deliverables before filming. The plan covers the creative treatment, locations, crew, shot list and post-production stages. Concepts, treatments and shoot planning Music videos and live performance filming Podcasts, interviews and episodic shows Editing and platform-specific versions Example: one performance, several formats A filmed live session can become a full performance video, short artist-led clips and vertical social edits. Planning the framing and sound recording before the shoot keeps those outputs connected, while giving each channel a version that suits it. Tell us what you want to release Share the artist or brand, intended channels, reference films and release date. Let us know which footage, music rights and creative assets are already available. We will define the shoot and edit scope around the agreed outputs. ## Technical & creative coordination — Lookport URL: https://lookport.live/live/technical-creative-coordination LOOKPORT / service Technical & creative coordination Connect artists, venues, suppliers and creative teams around one production plan. We coordinate the people, technical requirements and show cues that bring an event together. Keep creative and technical teams working to one plan A live event brings together people with different responsibilities: artists, creative directors, venue managers, lighting and sound crews, video operators and suppliers. We coordinate their requirements and decisions so that the creative intent survives the practical details. We can join an existing production team or coordinate a project from its early planning stage. The first step is to establish who owns each decision, what has already been booked and which dependencies affect the schedule. Turn the brief into a working schedule We connect creative references with technical requirements, document the agreed scope and align venue access, supplier deliveries, rehearsals and show cues. Changes are communicated through a shared production plan. Creative brief and technical requirement alignment Venue, artist and supplier coordination Production schedules and rehearsal planning Running orders, cue sheets and show calling Example: a brand event with a live performance The brand team owns the message, the artist team brings the performance and the venue sets the physical constraints. We coordinate the screen content, sound checks, lighting cues and changeovers so these elements fit one coherent programme. Bring us into the conversation Share your brief, date, venue and current team list. Include supplier proposals, artist requirements and unresolved questions. We use this to define the coordination role and establish an actionable production schedule. ## Tour & event marketing — Lookport URL: https://lookport.live/growth/tour-marketing LOOKPORT / service Campaigns that connect a tour with its audience Plan concert and tour campaigns across markets, from discovery through to booking. Connect the artist story, local audience and ticket journey. Built around the audience Plan concert and tour campaigns across markets, from discovery through to booking. Connect the artist story, local audience and ticket journey. Concert and event campaigns Tour promotion across markets Audience journeys from discovery to booking Agree the campaign before it starts Define the audience, timing, creative assets, channels and budget with the team. Review measurement and reporting alongside the campaign goal. Campaign outcomes depend on the offer, audience and activity; no fixed sales or streaming result is promised. ## Music release campaigns — Lookport URL: https://lookport.live/growth/music-release-campaigns LOOKPORT / service Give the release a place to grow Digital music promotion and audience development for artists. Plan the release story and the channels that connect it with listeners. Built around the audience Digital music promotion and audience development for artists. Plan the release story and the channels that connect it with listeners. Digital music promotion Release campaign planning Audience development for artists Agree the campaign before it starts Define the audience, timing, creative assets, channels and budget with the team. Review measurement and reporting alongside the campaign goal. Campaign outcomes depend on the offer, audience and activity; no fixed sales or streaming result is promised. ## Paid media for entertainment — Lookport URL: https://lookport.live/growth/paid-media LOOKPORT / service Make every campaign part of the plan Audience targeting, creative and paid-media delivery for live entertainment. Connect campaign decisions with the goal of the release, show or tour. Built around the audience Audience targeting, creative and paid-media delivery for live entertainment. Connect campaign decisions with the goal of the release, show or tour. Meta, Google & TikTok Audience targeting and campaign delivery Performance-led optimisation Agree the campaign before it starts Define the audience, timing, creative assets, channels and budget with the team. Review measurement and reporting alongside the campaign goal. Campaign outcomes depend on the offer, audience and activity; no fixed sales or streaming result is promised. ## Madonna / Outernet — Lookport URL: https://lookport.live/projects/madonna-outernet ← All workEXPERIENCES / LIVE TECHNOLOGIES Madonna / Outernet C’MON MEET ME ON THE DANCEFLOOR Promotional portrait: Rafael PavarottiProject Madonna / Outernet Client / collaborator Madonna / Outernet London Year 2026 Services Creative direction · Interactive installation · Large-format storytelling THE IDEA Turn an artist celebration into an experience shaped by the fans Created and directed by Lookport in collaboration with Outernet London, the installation brings music, visual storytelling and audience participation to a 360-degree digital environment. Visitors could contribute personal messages and photographs, making their connection with Madonna part of the experience. Project coverage CREDITS Created and directed by Lookport In collaboration with Outernet London Creative direction: Alex Wolf ## Antarctica: The Melting Silence — Lookport URL: https://lookport.live/projects/antarctica-the-melting-silence ← All workEXPERIENCES / LIVE TECHNOLOGIES Antarctica: The Melting Silence A WORLD WORTH PROTECTING Project imagery courtesy of Outernet LondonProject Antarctica: The Melting Silence Client / collaborator Outernet London / conservation partners Year 2025 Services Immersive storytelling · Creative direction · Large-format experience THE IDEA Bring the beauty and fragility of Antarctica into the heart of London Directed by Lookport founder Alex Wolf, the installation transforms Outernet’s wraparound screens into an Antarctic environment, connecting technology and environmental storytelling. The experience invites audiences to take action for the protection of the Southern Ocean. 25Kimmersive resolution360°Antarctic environmentThe project at Outernet CREDITS Direction: Alex Wolf Lookport Outernet London ## Only One Antarctica — Lookport URL: https://lookport.live/projects/only-one-antarctica ← All workLIVE TECHNOLOGIES / EXPERIENCES Only One Antarctica A PERFORMANCE IN ANOTHER WORLD Project Only One Antarctica Client / collaborator Only One Antarctica / Jess Glynne Services Mixed reality (XR) · Live streaming · Virtual environments THE IDEA Bring an international music marathon into a world shaped by mixed reality For Only One Antarctica, Lookport brought XR and live performance together in a production starring Jess Glynne. Virtual environments became part of the performance, extending the creative possibilities of a live broadcast. A music-led experience connecting live performance with an Antarctic visual world. Explore the project on Alex Wolf’s portfolio CREDITS Live technology and production: Lookport Featuring Jess Glynne ## iamnotshane — Lookport URL: https://lookport.live/projects/iamnotshane ← All workLIVE TECHNOLOGIES iamnotshane MAYBE MY SOULMATE DIED — THE TOUR Project iamnotshane Client / collaborator iamnotshane Year 2023 Services AI-generated show visuals · Show direction · Live production & streaming THE IDEA Build a visual world around an artist’s music, and bring it to the stage Working with iamnotshane’s team, Lookport brought together show direction, lighting, effects, sound and streaming. AI-generated graphics were developed around the music and the story of the show. The June 2023 tour included Huxleys Neue Welt in Berlin and HERE at Outernet in London, with live performance and digital scenery conceived as one experience. Original tour case study CREDITS Live production and visual technology: Lookport Artist: iamnotshane ## Lookport Ticketing — Lookport URL: https://lookport.live/projects/lookport-ticketing ← All workTICKETING Lookport Ticketing YOUR EVENT. YOUR BRAND. YOUR CONTROL. Project Lookport Ticketing Client / collaborator Lookport / in-house platform Services Ticketing technology · Event commerce · Audience intelligence THE IDEA Build ticketing around the way promoters actually work Customisable event pages, direct Stripe payments and event intelligence in one platform, with a standard 6% commission. An operating home for concerts, tours, festivals and live experiences. CREDITS Product and technology: Lookport ## Lookport — Entertainment infrastructure URL: https://lookport.live Technology, production and audience solutions for live entertainment. Built for artists, promoters and entertainment companies. ## Ticketing, on your terms — Lookport URL: https://lookport.live/ticketing Customisable ticketing for concerts, tours, festivals and live experiences. Direct Stripe payments, AI insights and a clear 6% platform commission. ## Live Technologies — Lookport URL: https://lookport.live/live Live streaming, XR, immersive experiences and show technology for artists, promoters and brands. Explore Lookport projects and get a production quote. ## Audience Growth — Lookport URL: https://lookport.live/growth Audience growth for artists and live entertainment. Music releases, tour marketing, paid media and ticket sales campaigns. ## About Lookport — Entertainment technology & production URL: https://lookport.live/about Lookport builds the infrastructure that connects live entertainment with its audience. Technology, production and audience solutions. ## Get support — Lookport URL: https://lookport.live/support Help with tickets, event setup, promoter accounts and new projects. Contact the Lookport team. ## Products & services — Lookport URL: https://lookport.live/products Entertainment infrastructure across ticketing, live technologies and audience growth. ## Solutions for your event — Lookport URL: https://lookport.live/solutions Explore ticketing around the way concerts, tours, festivals, venues and special experiences work. ## Explore Lookport Ticketing features — Lookport URL: https://lookport.live/features From branded pages and ticket inventory to Stripe payments, audience insights and AI guidance. ## Projects — Lookport URL: https://lookport.live/projects Explore Lookport work across entertainment technology, immersive experiences, production and ticketing. ## Resources for the work behind the show — Lookport URL: https://lookport.live/resources Practical guides, platform comparisons, planning tools and insights for artists and event organisers. ## Compare ticketing platforms — Lookport URL: https://lookport.live/compare Source-led comparisons and practical questions to help you choose the right setup for your event. ## Event planning tools — Lookport URL: https://lookport.live/tools Explore ticket revenue, fees, break-even points and sales pacing with your own assumptions. ## Lookport insights — Lookport URL: https://lookport.live/insights Ideas and updates across ticketing, live technologies and audience growth. ## Lookport pricing — Lookport URL: https://lookport.live/pricing Lookport Ticketing has a standard 6% platform commission. Stripe processing fees are separate; Live Technologies and Audience Growth are scoped by project. ## Concert ticketing — Lookport URL: https://lookport.live/ticketing/concerts Ticketing for concert promoters: branded event pages, standing or allocated seats, direct Stripe payments and campaign insights. ## Tour ticketing — Lookport URL: https://lookport.live/ticketing/tours Ticketing for multi-city tours with a shared event workspace, local event pages, sales insights and consistent artist branding. ## Festival ticketing — Lookport URL: https://lookport.live/ticketing/festivals Ticketing for festivals with multiple ticket types, staged releases, branded pages and clear admission choices. ## Comedy ticketing — Lookport URL: https://lookport.live/ticketing/comedy Ticketing for comedy shows and series, with clear show times, allocated or open seating, mobile tickets and audience insights. ## Venue ticketing — Lookport URL: https://lookport.live/ticketing/venues Ticketing for venues running seated shows, standing concerts and hybrid events under a consistent local brand. ## Club ticketing — Lookport URL: https://lookport.live/ticketing/clubs Ticketing for clubs and nightlife promoters with mobile booking, timed releases, branded pages and event notifications. ## Ticketing for special events — Lookport URL: https://lookport.live/ticketing/special-events Ticketing for exhibitions, immersive experiences, theatre and special events, with flexible admission choices and branded event pages. ## Tour management — Lookport URL: https://lookport.live/features/tour-management A tour team needs both a view of the run and the detail behind each date. Lookport brings events and sales insights together, while each show retains its own audience, venue and ticket inventory. ## Seat maps & reserved seating — Lookport URL: https://lookport.live/features/seat-maps Seating is part of the promise made to a ticket buyer. Lookport supports general admission, open seating and allocated seats so inventory can reflect the venue. ## VIP ticketing — Lookport URL: https://lookport.live/features/vip-ticketing VIP is useful only when buyers understand what it includes. Use a distinct ticket type and describe its admission, timing and benefits in language the event team can deliver. ## Dynamic ticket pricing — Lookport URL: https://lookport.live/features/dynamic-pricing Lookport combines flexible ticket types with demand-led pricing guidance. Your team controls commercial decisions, including how to use fixed prices, releases, donations and open-price tickets. ## Stripe payments for ticketing — Lookport URL: https://lookport.live/features/stripe-payments Ticket payments go through the organiser’s own connected Stripe account. Lookport’s published platform commission is 6%; payment processing and payout timing follow the Stripe account’s terms. ## Ticket sales analytics — Lookport URL: https://lookport.live/features/analytics Sales figures become useful when they are connected to time, audience and campaign activity. Lookport brings sales trends and event context together to help teams decide what to do next. ## Promoter dashboard — Lookport URL: https://lookport.live/features/promoter-dashboard Lookport gives promoters an operating home for events, audiences and sales insights. The goal is to keep event decisions connected as a programme or tour grows. ## AI for event ticketing — Lookport URL: https://lookport.live/features/ai Lookport’s AI helps with event-page content, demand forecasts, marketing recommendations and pricing decisions. It uses event context and sales trends to support the promoter’s judgement. ## Custom ticketing & branding — Lookport URL: https://lookport.live/features/custom-branding A fully customisable ticketing experience. Make every touchpoint feel like you, from the first impression to the final checkout. ## Custom domains for ticketing — Lookport URL: https://lookport.live/features/custom-domains Your event page, your checkout, your domain. Keep your visual identity at every step of the ticket journey. ## Ticketing marketing integrations — Lookport URL: https://lookport.live/features/marketing-integrations SEO, Google Analytics, advertising pixels and server-side conversions. Connect campaign data with your ticket sales in one workspace. ## Mobile wallet tickets — Lookport URL: https://lookport.live/features/wallet-tickets A ticket in their Wallet. The essentials at their fingertips. A smoother arrival for everyone. ## Online & hybrid ticketing — Lookport URL: https://lookport.live/features/online-ticketing Sell a separate online ticket and bring your live stream to the fans who can’t be there. ## Shopify & event merchandise — Lookport URL: https://lookport.live/features/merchandise Grow revenue beyond admission. Sell merchandise, meet & greets and extra experiences alongside your tickets. ## Event sales notifications — Lookport URL: https://lookport.live/features/event-notifications Sales and event updates online, in Telegram and in WhatsApp. Stay close to the numbers, even when you’re on the move. ## Meet-and-greet ticketing — Lookport URL: https://lookport.live/features/meet-and-greet Sell artist access with dedicated time slots and a separate access check. Keep the premium experience organised alongside the main event. ## Audience CRM, customer data & campaigns — Lookport URL: https://lookport.live/features/customer-data Manage buyer profiles, purchase history, interests and tags in Lookport. Build audience segments and use them for relevant communication campaigns, with exports for your wider workflow. ## Ticket discount codes — Lookport URL: https://lookport.live/features/discount-codes Create promotional codes with limits by validity period, number of uses and ticket type. Keep each offer aligned with the campaign it supports. ## Ticket scanning & admission — Lookport URL: https://lookport.live/features/ticket-scanning Scan tickets in the Lookport system to check admission at the event. Bring the ticket inventory and the practical arrival process into the same plan. ## Organiser-defined refund policies — Lookport URL: https://lookport.live/features/refunds The organiser sets the event refund policy. Make those terms clear before purchase and give ticket buyers a direct route to the organiser for event-specific refund questions. ## Run events from your AI agent — Lookport URL: https://lookport.live/features/ai-agents Connect OpenAI, Claude or Gemini through Lookport skills and MCP servers. Create events, retrieve ticket analytics and manage your workflow from the assistant you already use. ## Event budgets, cost tracking & P&L — Lookport URL: https://lookport.live/features/event-finances Enter event costs, build financial models before launch and review event profit and loss alongside ticket sales in Lookport Ticketing. ## How to sell tickets for a concert — Lookport URL: https://lookport.live/resources/guides/how-to-sell-tickets-for-a-concert A practical concert launch plan: define the offer, prepare the event page, connect payments and measure the campaign. ## How to price concert tickets — Lookport URL: https://lookport.live/resources/guides/how-to-price-concert-tickets Build a ticket price around costs, realistic attendance and a clear offer, then test your assumptions before going on sale. ## How to sell tickets for a European tour — Lookport URL: https://lookport.live/resources/guides/how-to-sell-tickets-for-a-european-tour A planning guide for multi-city sales: local event detail, currencies, campaign naming and comparisons across the run. ## How to create VIP ticket packages — Lookport URL: https://lookport.live/resources/guides/how-to-create-vip-ticket-packages Define a premium offer that fans understand and the event team can deliver, with clear capacity, access and fulfilment. ## How to choose a ticketing platform — Lookport URL: https://lookport.live/resources/guides/how-to-choose-a-ticketing-platform Compare ticketing platforms by event fit, total fees, payment flow, audience tools and the work your team needs to do. ## Connecting the live experience — Lookport URL: https://lookport.live/insights/connecting-the-live-experience How Lookport connects Ticketing, Live Technologies and Audience Growth around the audience experience. ## Ticket revenue calculator — Lookport URL: https://lookport.live/tools/ticket-revenue-calculator Estimate ticket revenue, platform commission and contribution before fixed event costs. ## Concert Profit & Tour Budget Calculator | Show Break-Even — Lookport URL: https://lookport.live/tools/tour-break-even-calculator Calculate concert profit, event costs and break-even ticket sales. Build a show or tour budget with VAT, ticket categories and merchandise. Free online worksheet. ## Ticketing fee calculator — Lookport URL: https://lookport.live/tools/ticketing-fee-calculator Estimate the 6% Lookport platform commission and add your own payment-processing assumptions. ## Ticket sales pacing calculator — Lookport URL: https://lookport.live/tools/sales-pacing-calculator Compare tickets sold with a sales target and the number of days remaining before the event. ## Lookport vs Eventbrite — Lookport URL: https://lookport.live/compare/eventbrite Compare Lookport and Eventbrite for concert promotion: event discovery, branding, payments, seating and the questions to ask before choosing. ## Lookport vs Ticket Tailor — Lookport URL: https://lookport.live/compare/ticket-tailor Compare Lookport and Ticket Tailor: percentage versus ticket-credit fees, payment processors, reserved seating and event workflow. ## Lookport vs DICE — Lookport URL: https://lookport.live/compare/dice A source-led Lookport and DICE comparison for live events, focusing on commercial terms, ticket allocation and event-data questions. ## Broadcasting & live streaming — Lookport URL: https://lookport.live/live/broadcast-streaming Take the energy of the room to an audience watching anywhere. We connect multicamera production, live capture and digital delivery around the show. ## XR & virtual worlds — Lookport URL: https://lookport.live/live/xr-virtual-worlds Put the performance inside a world of its own. Mixed reality, virtual scenery and creative technology open up new ways to tell the story. ## Immersive experiences — Lookport URL: https://lookport.live/live/immersive-experiences Give audiences a different perspective, from 360° VR broadcasts to large-format spaces they can step into and interact with. ## Hybrid & virtual events — Lookport URL: https://lookport.live/live/hybrid-events Bring the room and the remote audience into the same experience. Build participation into the event, wherever people are watching. ## Live event production — Lookport URL: https://lookport.live/live/show-direction Connect the creative idea with the technical plan. We work with artist teams, promoters and brands on the direction and delivery of live experiences. ## Film & content production — Lookport URL: https://lookport.live/live/film-content Turn an idea or a live moment into content people can return to. Create for the screen, the campaign and the audience beyond the event. ## Technical & creative coordination — Lookport URL: https://lookport.live/live/technical-creative-coordination Connect artists, venues, suppliers and creative teams around one production plan. We coordinate the people, technical requirements and show cues that bring an event together. ## Tour & event marketing — Lookport URL: https://lookport.live/growth/tour-marketing Plan concert and tour campaigns across markets, from discovery through to booking. Connect the artist story, local audience and ticket journey. ## Music release campaigns — Lookport URL: https://lookport.live/growth/music-release-campaigns Digital music promotion and audience development for artists. Plan the release story and the channels that connect it with listeners. ## Paid media for entertainment — Lookport URL: https://lookport.live/growth/paid-media Audience targeting, creative and paid-media delivery for live entertainment. Connect campaign decisions with the goal of the release, show or tour. ## Madonna / Outernet — Lookport URL: https://lookport.live/projects/madonna-outernet Turn an artist celebration into an experience shaped by the fans. ## Antarctica: The Melting Silence — Lookport URL: https://lookport.live/projects/antarctica-the-melting-silence Bring the beauty and fragility of Antarctica into the heart of London. ## Only One Antarctica — Lookport URL: https://lookport.live/projects/only-one-antarctica Bring an international music marathon into a world shaped by mixed reality. ## iamnotshane — Lookport URL: https://lookport.live/projects/iamnotshane Build a visual world around an artist’s music, and bring it to the stage. ## Lookport Ticketing — Lookport URL: https://lookport.live/projects/lookport-ticketing Build ticketing around the way promoters actually work. ## Ticketing features ### Customisable event pages A fully customisable ticketing experience. Make every touchpoint feel like you, from the first impression to the final checkout. Build the ticketing experience around your event. Set up the page, connect payments and create your first event in as little as three minutes once your account is ready. - Your visual identity, event copy and ticket releases - Your own domain, with a seamless mobile checkout - Connect your Stripe account and receive payments directly ### Own the funds from the first sale Connect your Stripe account and receive ticket payments directly. Keep the connection with your revenue as direct as the connection with your fans. Ticket sales are the foundation of the next show. Connect your Stripe account to take payments directly, with clear platform fees and visibility into your event revenue. - Payments through your own Stripe account - A clear 6% Lookport platform commission - Stripe processing fees and payout schedules apply separately ### AI forecasts & marketing insights Turn sales signals into your next move. AI helps shape your event page, forecast demand and find the right moment to promote. Know what is changing while there is still time to act. Bring your sales trends and event context into one view, with AI guidance for your next campaign, release or price decision. Forecasts are estimates, not guaranteed sales. - Page and content recommendations to improve conversion - Demand forecasts and sales trend analysis - Marketing and dynamic pricing recommendations you control ### Your brand, your domain Your event page, your checkout, your domain. Keep your visual identity at every step of the ticket journey. Build one recognisable journey from your own domain to the event page and checkout. Bring together your artwork, colours, event copy and ticket releases so the booking experience feels like your show. - Customisable event pages, artwork and ticket releases - Your own domain and branded checkout - A consistent identity from promotion to checkout - Branding that belongs to your artist, venue or event ### Event budgets, costs & P&L All your event finances in one view. Enter costs, model the show before launch and track profit alongside ticket sales. Build the financial plan before the announcement, then keep revenue and costs connected as sales arrive. Lookport Ticketing brings expense tracking and event financial management into your ticketing workflow, with a clear 6% platform commission. Start with our free Show & Tour Budget Calculator to compare your scenarios. - Enter and monitor event expenses - Model revenue, costs and profit before going on sale - Review P&L alongside ticket sales analytics ### Multi-city events & tours Different cities. Different audiences. One place to manage your events and understand what sells. Give your team one operating home for a local series or an international tour. Compare audiences and plan the next release with a consistent view of your events. - Manage events across multiple markets - Keep audience and sales insights together - Payments subject to Stripe country and currency availability ### From small clubs to stadiums Allocated seats, general admission or a mix of both. Shape ticketing for an intimate club, a theatre or a stadium. A club night and a seated performance have different needs. Shape your event inventory around the actual venue, with clear choices for your audience. - General admission and open seating - Allocated seats and reserved sections - Separate capacity and releases for each ticket type ### Marketing-ready from day one SEO, Google Analytics, advertising pixels and server-side conversions. Connect campaign data with your ticket sales in one workspace. Keep your event pages, campaign sources and ticket-sales data coordinated in one place. Connect browser pixels, server-side conversions and your preferred analytics tools to understand the journey from first visit to purchase. Lookport hosts the Meta Conversions API infrastructure, so you can enable the integration in one click without running your own server. - SEO-ready pages and Google event structured data - Meta Pixel, Google Tag and UTM attribution - Meta Conversions API: enable in one click, hosted on Lookport servers - Google Analytics and Google Ads conversion tracking - Custom third-party analytics and advertising pixels, including Spotify Ads - Spotify event discovery integration (coming soon) ### Dynamic pricing & ticket types Early birds. VIPs. Open prices. Donations. Dynamic pricing. Give every audience the right way in. Choose the commercial model that fits the show. Mix ticket types and use demand signals to inform pricing, while keeping the final decision with your team. - Fixed prices and timed ticket releases - Open-price tickets and donation options - Demand-led price adjustments with AI guidance ### Audience CRM & campaigns Know the people behind every ticket. Manage buyer profiles, add interests and tags, build segments and send campaigns to the right audience. Turn individual ticket purchases into lasting audience relationships. Organise your buyer database by interests, events and purchase history, then use those segments to plan relevant communications. Keep contact preferences and permissions alongside each profile. - Buyer profiles and purchase history in one place - Tags, interests and audience segments - Targeted campaigns with consent and subscription controls ### WhatsApp & Telegram sales alerts Sales and event updates online, in Telegram and in WhatsApp. Stay close to the numbers, even when you’re on the move. Keep the people running the event informed. Bring timely event notifications into your working day without needing to keep a dashboard open. - Online event updates - Telegram and WhatsApp notifications - Visibility into sales and availability ### Mobile wallet tickets A ticket in their Wallet. The essentials at their fingertips. A smoother arrival for everyone. Make the last mile feel as considered as the first click. Fans can keep their ticket with the passes they already use, ready when they reach the door. - Mobile wallet tickets - Event details and admission code together - Easy access on the way to the venue ### Ticketed live streaming Sell a separate online ticket and bring your live stream to the fans who can’t be there. Give a great performance another way to reach its audience. Build a paid online event or add a live stream to a physical show, with clear ticket choices for each experience. - Online and hybrid event formats - Separate tickets for stream access - Live streaming alongside physical ticket sales ### Merch, meet & greets and more Grow revenue beyond admission. Sell merchandise, meet & greets and extra experiences alongside your tickets. Give fans more ways to be part of the show. Combine admission with merchandise, meet & greets and additional activities, with clear choices throughout the event journey. Connecting an existing Shopify store is coming soon. - Connect your existing Shopify store (coming soon) - Sell merchandise and event extras - Offer meet & greet tickets and additional experiences - Keep ticketing and commerce in the same journey ### Run events from your AI agent Connect OpenAI, Claude or Gemini through Lookport skills and MCP servers. Create events, retrieve ticket analytics and manage your workflow from the assistant you already use. Bring Lookport into your existing AI workspace. Give your agent event context, ask for a sales breakdown or prepare a new event through our direct skills and MCP servers. Your agent becomes another way to work with the ticketing system. - Direct skills and MCP integrations for your AI tools - Create events and retrieve ticket sales analytics - Use your connected Lookport account and its permissions ## Frequently asked questions ### Can we use our own brand and domain? Yes. Customise the event experience with your own visual identity and domain. Ticket types, releases and event content can be tailored to your show. ### Where does the ticket money go? Connect your own Stripe account to receive ticket payments directly. Stripe controls payment processing, verification and payout timing according to your account and country. ### How quickly can we launch? With your account and payment setup ready, you can create an event in as little as three minutes. More complex seating, domains and integrations can take additional setup. ### Can we sell seated, standing and online tickets? Yes. Set up general admission, allocated seats and online access as appropriate for your event. You can offer separate physical and streaming ticket types. ### Does AI change our prices automatically? AI provides demand, marketing and pricing guidance. Your team stays in control of the commercial decisions and how dynamic pricing is applied. ### What does it cost? The current published platform commission is 6%. Stripe processing fees are separate. Talk to the team about your event, fee presentation and any streaming or integration requirements. ## Live Technologies ### BROADCAST & STREAMING Take the energy of the room to an audience watching anywhere. We connect multicamera production, live capture and digital delivery around the show. Concerts & festival broadcasts; Interactive live streams; Remote production & live capture ### XR & VIRTUAL WORLDS Put the performance inside a world of its own. Mixed reality, virtual scenery and creative technology open up new ways to tell the story. Mixed reality (XR); Virtual sets & AI-generated visuals; Holographic show concepts ### IMMERSIVE EXPERIENCES Give audiences a different perspective, from 360° VR broadcasts to large-format spaces they can step into and interact with. 360° VR video & streaming; Interactive installations; Large-format & spatial experiences ### HYBRID & VIRTUAL EVENTS Bring the room and the remote audience into the same experience. Build participation into the event, wherever people are watching. Hybrid & virtual events; Virtual audiences; Live audience interaction ### SHOW DIRECTION & DELIVERY Connect the creative idea with the technical plan. We work with artist teams, promoters and brands on the direction and delivery of live experiences. Event production & direction; Tour visuals & show integration; Technical planning & rehearsals ### FILM & CONTENT Turn an idea or a live moment into content people can return to. Create for the screen, the campaign and the audience beyond the event. Music videos & performance films; Podcasts & YouTube shows; Brand & corporate films ### ONE CONNECTED PRODUCTION Connect artists, venues, suppliers and creative teams around one production plan. We coordinate the people, technical requirements and show cues that bring an event together. Creative and technical briefs; Crew, venue and supplier coordination; Rehearsals, schedules and show calling ### What can Lookport deliver for a live project? We bring together broadcast and streaming, XR, immersive experiences, show direction and content production. The scope is built around your event, audience and creative brief. ### Can you work with our artist team or existing production crew? Yes. We can collaborate on a defined part of the show or bring several production disciplines together. Tell us which teams, venues and technical partners are already involved. ### Can an in-person event also be streamed or ticketed online? Yes. We can plan the broadcast alongside the live show. Lookport Ticketing can support separately ticketed online access, so the audience journey is considered alongside the production. ### What should I include when requesting a quote? Share the event or project, approximate dates, location, audience and the kind of experience you want to create. A creative brief, technical requirements and an indicative budget help us define a useful scope. ## Project information ### Madonna / Outernet Turn an artist celebration into an experience shaped by the fans. Created and directed by Lookport in collaboration with Outernet London, the installation brings music, visual storytelling and audience participation to a 360-degree digital environment. Visitors could contribute personal messages and photographs, making their connection with Madonna part of the experience. Source: https://www.gigview.co.uk/post/madonna-s-birthday-marked-with-a-new-interactive-installation ### Antarctica: The Melting Silence Bring the beauty and fragility of Antarctica into the heart of London. Directed by Lookport founder Alex Wolf, the installation transforms Outernet’s wraparound screens into an Antarctic environment, connecting technology and environmental storytelling. The experience invites audiences to take action for the protection of the Southern Ocean. Source: https://www.outernet.com/news/groundbreaking-antartica-film-launches-at-outernet-on-earth-day ### Only One Antarctica Bring an international music marathon into a world shaped by mixed reality. For Only One Antarctica, Lookport brought XR and live performance together in a production starring Jess Glynne. Virtual environments became part of the performance, extending the creative possibilities of a live broadcast. A music-led experience connecting live performance with an Antarctic visual world. Source: https://alexwolf.live/projects/only-one-antarctica ### iamnotshane Build a visual world around an artist’s music, and bring it to the stage. Working with iamnotshane’s team, Lookport brought together show direction, lighting, effects, sound and streaming. AI-generated graphics were developed around the music and the story of the show. The June 2023 tour included Huxleys Neue Welt in Berlin and HERE at Outernet in London, with live performance and digital scenery conceived as one experience. Source: https://production.lookport.live/iamnotshane ### Lookport Ticketing Build ticketing around the way promoters actually work. Customisable event pages, direct Stripe payments and event intelligence in one platform, with a standard 6% commission. An operating home for concerts, tours, festivals and live experiences.