Audience CRM, customer data & campaigns

Take event information into your workflow

Export information from Lookport when your team needs reporting, reconciliation or operational planning outside the platform. Start with the decision the export is meant to support, then select the relevant event, sales or audience information.

A useful report has a clear scope: event, period, measures and intended recipient. That context matters when several people compare figures or combine data from ticketing and payment systems.

Set up the workflow

Start with your buyer database. Add useful interest tags, group people by event or purchase history and prepare a campaign for a specific segment. Check subscription status and communication preferences before sending, and give your team appropriate access to customer records.

A post-show report the team can use

After a tour date, export the information required for the promoter’s report and compare it with the corresponding payment records. Keep the time period and definitions consistent so differences can be explained.

For audience work, use customer information only within the permissions and purposes that apply to it. A ticket purchase is not by itself a reason to add someone to every future marketing list. Keep operational reporting and campaign permissions clear.