Dynamic ticket pricing

Choose the right price mechanism

Use fixed prices when the offer needs to stay consistent, staged releases when price follows a planned sales window, and dynamic pricing when demand should inform adjustments. Open-price tickets and donations serve a different purpose: letting the buyer choose an amount.

Start with an understandable offer and a commercial plan. Decide how capacity, sales pace and the time remaining should influence your next move. AI guidance adds context to that decision; it does not remove the need to consider artist commitments and the audience.

Set up the workflow

Start with a release plan and capacity. Review sales signals and AI recommendations before deciding whether to adjust the next price or release.

From early bird to the next release

Suppose a festival begins with a limited early-bird allocation. Review how quickly it sells and which campaigns brought buyers before deciding on the next release. A fast first day alone does not tell you how the rest of the event will sell.

Compare the proposed price with the value of the ticket, the remaining capacity and your campaign calendar. Make the currently available price and ticket conditions clear before the buyer pays.