Ticketing marketing integrations

Connect discovery with the ticket page

Lookport combines SEO-ready event pages and Google event structured data with Spotify event discovery integration. It also supports Meta Pixel, Google tracking and UTM attribution, connecting the public event page with the tools your campaign already uses.

Search and third-party event listings have their own eligibility rules. Prepare complete event details and accurate dates, venues and ticket links so the information sent into those workflows describes the event consistently.

Set up the workflow

SEO-ready pages. Google and Spotify event discovery. Meta Pixel, Google tracking and UTM tags. Bring your promotion tools together.

• SEO-ready pages and Google event structured data
• Spotify event discovery integration
• Meta Pixel, Google tracking and UTM attribution

Give every campaign a useful label

For a concert announcement, create distinct tagged links for the artist, venue partner and paid campaign. Use a shared naming convention so later reports do not split one campaign across several inconsistent labels.

Add the relevant tracking configuration and review applicable consent settings before launch. After promotion begins, compare ticket sales with campaign activity and the information available in your advertising tools. Treat attribution as evidence to interpret, rather than assuming every platform will report the same number.