Ticketing marketing integrations

One coordinated system for your event data

Keep ticket sales, campaign sources and event analytics connected in one workspace. Use Google Analytics for visitor analysis, Google Tag for Google Ads conversion tracking, and Meta Pixel alongside your UTM campaign labels to understand which activity brings people to the ticket page.

Add custom third-party analytics and advertising pixels, including Spotify Ads, to fit the tools your team already uses. Configure the relevant account identifiers and consent settings for your event before launch.

Set up the workflow

SEO, Google Analytics, advertising pixels and server-side conversions. Connect campaign data with your ticket sales in one workspace.

• SEO-ready pages and Google event structured data
• Meta Pixel, Google Tag and UTM attribution
• Meta Conversions API: enable in one click, hosted on Lookport servers
• Google Analytics and Google Ads conversion tracking
• Custom third-party analytics and advertising pixels, including Spotify Ads
• Spotify event discovery integration (coming soon)

Meta Conversions API, hosted by Lookport

Enable Meta Conversions API in one click from your connected setup. Lookport runs the server-side integration on its own infrastructure, so you do not need to deploy or maintain a separate tracking server.

Connect your Meta account configuration and coordinate server-side conversion reporting with your browser pixel. Review the resulting events in your advertising tools before launching a campaign; reporting still depends on your configuration and applicable consent settings.

Connect discovery with the ticket page

Lookport combines SEO-ready event pages and Google event structured data with Meta Pixel, Google Tag and UTM attribution. Google Analytics and Google Ads conversion tracking connect your event page with campaign reporting. Spotify event discovery integration is coming soon; Spotify Ads pixels are a separate tracking option.

Search and third-party event listings have their own eligibility rules. Prepare complete event details and accurate dates, venues and ticket links so the information sent into those workflows describes the event consistently.

Give every campaign a useful label

For a concert announcement, create distinct tagged links for the artist, venue partner and paid campaign. Use a shared naming convention so later reports do not split one campaign across several inconsistent labels.

Add the relevant tracking configuration and review applicable consent settings before launch. After promotion begins, compare ticket sales with campaign activity and the information available in your advertising tools. Treat attribution as evidence to interpret, rather than assuming every platform will report the same number.