Shopify & event merchandise

Merchandise, meet & greets and event extras

Offer merchandise, meet & greet tickets and additional experiences alongside admission. Give fans clear choices and keep each extra connected to the artist or event. Connecting an existing Shopify store is coming soon.

Prepare products, images, availability and fulfilment information in the store. Keep the distinction between admission and a merchandise purchase clear, especially when a campaign promotes them together.

Set up the workflow

Grow revenue beyond admission. Sell merchandise, meet & greets and extra experiences alongside your tickets.

• Connect your existing Shopify store (coming soon)
• Sell merchandise and event extras
• Offer meet & greet tickets and additional experiences
• Keep ticketing and commerce in the same journey

A tour launch with a merchandise collection

For a new tour, make the relevant collection available alongside the ticketing experience. Use consistent artwork and explain whether items are shipped or collected according to the store’s actual fulfilment arrangements.

If a VIP package includes an item, describe that inclusion explicitly rather than assuming every merchandise purchase is part of admission. Review stock and product details with the merchandise team as the campaign develops.