Shopify & event merchandise

Connect the event with your Shopify store

Bring merchandise into the event journey by connecting your Shopify store. The ticket offer and the product offer can support the same artist or festival identity, giving fans a direct route to explore both.

Prepare products, images, availability and fulfilment information in the store. Keep the distinction between admission and a merchandise purchase clear, especially when a campaign promotes them together.

Set up the workflow

Connect your Shopify store and make your merchandise part of the event journey.

• Connect your existing Shopify store
• Put event merchandise in front of fans
• Keep ticketing and commerce in the same journey

A tour launch with a merchandise collection

For a new tour, make the relevant collection available alongside the ticketing experience. Use consistent artwork and explain whether items are shipped or collected according to the store’s actual fulfilment arrangements.

If a VIP package includes an item, describe that inclusion explicitly rather than assuming every merchandise purchase is part of admission. Review stock and product details with the merchandise team as the campaign develops.