Online & hybrid ticketing

Sell the room and the stream separately

An online audience needs a clear offer of its own. Sell a separate online ticket alongside venue admission, with wording that explains that the purchase is for a live stream rather than a place in the room.

Define the broadcast date, start time and time zone, the programme the audience will see and any access conditions. Replay availability should be part of the offer only when it has been agreed for that event.

Set up the workflow

Sell a separate online ticket and bring your live stream to the fans who can’t be there.

• Online and hybrid event formats
• Separate tickets for stream access
• Live streaming alongside physical ticket sales

A concert with fans in several countries

Keep venue ticket options focused on attendance and create an online option for fans who cannot travel. Make the distinction visible in campaign copy as well as on the ticket page.

Coordinate the ticketing setup with the production team: confirm the stream, the audience access journey and where viewers can get help. Lookport Live Technologies can scope the broadcast production alongside the ticketing plan when you need both.