Experiences / Live Technologies
Madonna
C’MON MEET ME ON THE DANCEFLOOR
THE IDEA
A pop celebration that put the fans inside Madonna’s world
Lookport Studio created and directed an interactive 360° installation with Madonna’s team, Outernet London, Warner Music and Parlophone. Music and imagery from Confessions II surrounded visitors, while their photographs and messages became part of the experience.
Presented at The Now Building on 16 August 2026, the six-minute experience changed throughout the day as new audience contributions arrived.
A birthday tribute became a shared experience
Fans travelled to Outernet to celebrate together, returning throughout the day to find their portraits and messages across the walls and ceiling. Lookport designed participation into the experience itself: each showing followed the same musical structure, but the people in the room kept changing the picture.
The audience became part of the artwork
Our team developed a dedicated submission platform and real-time image workflow. Moderated portraits received a fast initial treatment, followed by a more stylised generative version. Visitors could follow the progress, save their finished image and share it.
Creative production and live delivery
Lookport adapted the artist’s visuals and built the interactive platform during three weeks of active production. Outernet integrated the live content through Ventuz, coordinating playback across the walls and ceiling while music and audience contributions continued together.
CREDITS
Creative direction and interactive platform: Lookport Studio
Creative director: Alex Wolf
Immersive venue and playback integration: Outernet London
Artist partners: Madonna’s team, Warner Music and Parlophone
Photography: Sebastian Florea
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