LOOKPORT / service
XR & virtual worlds
Put the performance inside a world of its own. Mixed reality, virtual scenery and creative technology open up new ways to tell the story.
Build a world around the performance
XR combines a real performer with a digital environment. We connect virtual scenery, camera direction and live production so the environment responds to the music and supports the story. The approach may use a virtual set, a screen-based stage or a composited broadcast, depending on the space and brief.
We develop the visual direction with the artist or creative team, then translate it into scenes, transitions and cues that can be rehearsed. AI-generated artwork can form part of the content workflow, alongside designed and animated assets.
Creative development and technical integration
The environment has to work through the camera as well as in a concept image. We review scale, sightlines, lighting and camera movement, build test scenes and rehearse the performance against the virtual world.
- Visual concepts and environment design
- Virtual sets and performance backdrops
- Camera, lighting and content integration
- Rehearsal and live scene coordination
In practice: Only One Antarctica
For the Only One Antarctica music production featuring Jess Glynne, mixed reality placed live performance inside an Antarctic visual world. The project shows how broadcast direction and virtual environments can be developed as parts of the same experience.
Start with the creative brief
Bring the music, narrative, mood references and intended format. We will discuss the venue or studio, available screens, camera requirements and production schedule before choosing the most suitable XR approach.